Nissan’s Damascene Conversion to Brexit

Co-conspirators will no doubt remember the warnings delivered by the Remain campaign in 2016, that Brexit would threaten the Nissan Sunderland plant. As far back as 2013, before he became a fugitive from justice, Nissan chief executive Carlos Ghosn was warning the UK over a possible EU exit. After the referendum in August 2016, Nissan warned their future in the UK hinged on Brexit talks. Unequivocal…

It wasn’t just Nissan: Remainer commentators continued using Nissan as a poster boy for the threat of Brexit throughout the negotiations. In February 2019 The Independent’s Sean O’Grady opinedNissan’s U-turn is the beginning of the end for Britain’s revived car industry”, citing another Independent article suggesting the Japanese firm “may cancel intention to build vehicle in UK less than two months before Britain leaves EU”. Alastair Campbell was equally strong-headed:

Who better to perform a screeching u-turn on Brexit than a car manufacturer…

Nissan’s chief executive, Ashwani Gupta, is now out on the airwaves describing Brexit as an “opportunity” as he confirms a massive new investment into their Sunderland plant:

“I have gone through this journey and I would say that key success factor for the Brexit has always been a trade friendly business conditions to sustain our business, not only in UK, but in the whole of Europe. And thanks to the Brexit, I think Nissan is going moving forward to use Brexit as an opportunity.”

In his words, today’s announcement is a “renaissance of the British car industry”. Surely congratulations from the likes of Campbell will be forthcoming…

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“Brexit for Nissan is a Positive”

Despite endless rumours that Nissan planned to close its Sunderland manufacturing plant, today its chief operating officer Ashwani Gupta instead raved over the opportunities provided by the Brexit trade agreement, celebrating its potential impact on the British car industry. Telling The Telegraph:

“Brexit for Nissan is a positive. We’ll take this opportunity to redefine the auto industry in the UK. In certain conditions, our competitiveness is improved. For some of the cases, it is at par. It depends on which car, but competitiveness is definitely improved in electric vehicles.”

Gupta also claimed the agreement would protect 75,000 jobs across Britain and Europe, and allow Nissan’s Sunderland plant to double its pre-Covid capacity to meet demand. Despite Brexit, Nissan expects UK car sales to outpace Europe’s in future …

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Nissan Close Barcelona Factory, Centre Production at Sunderland

Nissan’s restructuring plan cements its Sunderland plant at the heart of the Japanese manufacturing giant’s European strategy, despite Brexit. Today it has been revealed that the manufacturer’s second largest plant, Barcelona, is bing shut down losing all 3,000 jobs at the Spanish site. Meanwhile the consolidation means that 6,000 jobs are being protected in the North East of England. Despite Brexit.

It had previously been reported that production of two Renault models is moving out of Spain and to Nissan’s Sunderland plant in order to streamline production in what has been a rocky year for the automotive industry globally. This isn’t what the experts said would happen post-Brexit…

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EU’s Car Crisis Deepens: Nissan Adds to Thousands of Job Losses

The clouds looming over the global automotive industry have darkened this week with Volkswagen’s former CEO being charged with fraud over the Diesel emissions scandal. Already tumbling German business confidence will not be improved…

Now beleaguered car company Nissan will cut 600 jobs in two plants in Spain, on top of Ford’s announcement last month that it is slashing 5,000 jobs in Germany. If this was happening in Britain the media would be falling over itself to blame it on Brexit…

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Media Ignore New Production of World’s Best-Selling Car in UK

Nissan’s decision not to begin production of a new model of car in Sunderland dominated the media at the start of the week, despite no jobs actually being lost. Brexit naturally got all the blame, despite a large number of other significant factors including falling demand for diesel cars and the EU’s stringent new emissions standards in the wake of Germany’s major diesel fraud scandal. If it was really a Brexit issue why didn’t Nissan just move production to one of their many manufacturing plants in Spain, or France where they have a strategic partnership with Renault?

Funny how quiet the media was when another Japanese car giant did start a major new production line – just last month Toyota commenced production of the new 2019 Corolla at its Burnaston plant in Derbyshire where over 3000 people are employed. The Corolla is not a niche SUV like the Nissan X-Trail, it is the best-selling car model in the world…

In fact the only mention of the new Corolla on BBC News was a single line in an article puffing up the latest round of no-deal bluster from the firm’s European boss and Greg Clark, which didn’t even mention the fact that new production had started. Not a word from Project Fear cheerleaders Sky News…

mdi-timer 6 February 2019 @ 10:39 6 Feb 2019 @ 10:39 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments