Twitter Sentiment Analysis Snake Oil

Last night The Sun’s analysis said Labour won the Twitter:

https://twitter.com/SunNation/status/593910895786500096/photo/1

The Press Association found that on Twitter Clegg had proportionately the most positive mentions:

Over at Fleishmann Hillard they found that Twitter was won by Cameron:

So there you have it, three different analyses of the same event on Twitter giving three different results in a three horse race. Based on the above Guido’s sentiment analysis is that Twitter analysis is snake oil, it is not a representative sample, the algorithms the social media snake oil salesmen use are just not up to it. In any event just watching a hashtag gives you a good idea of sentiment on Twitter without paying social media BS artists a fee. If you really think it matters…

International Rescue

Imagine the pain as he typed out that hashtag…

PM: “the Selfie Will Come, the Selfie Will Go”

David “too many tweets make a twat” Cameron has made another bold prediction in an interview with the Spectator:

“The selfie will come, the selfie will go.”

As Guido reported in the Sun last month, the selfie has been a key part of the Cameron premiership:

“So adept are Dave’s selfie skills now that he often takes the phones off those who are too shy or cack-handed and does it for them.”

He tells the Speccie:

‘It is an extraordinary phenomenon,’ he says, ‘and it sometimes makes part of the process of politics quite difficult. Everyone wants a selfie rather than to have a conversation, and sometimes that’s a bit frustrating, particularly with your party activists. I want to know what they are finding on the doorsteps, but actually you are too busy having your picture taken.’

Guido suspects the selfie will be around a little longer than Dave…

#MiliFandom: Fantasy versus Reality

Is Miliband sexy? We report, you decide… 

The fantasies:bedmiliband

The reality:
ed-gif

Guido suspects this mass hysteria was triggered by Caitlin Moran in The Times last week (Are women ‘perving’ over Ed Miliband?) and the Daily Mail (Red Ed’s VERY tangled love life). Apparently the whole #MiliFandom thing is driven by teenage girls. Remember kids, socialism is never cool…

Tories Accuse Labour of Stitching Up Shapps

shapps-computers

Punchy kick back from a Tory source regarding the accusations that Grant Shapps did in Tory rivals on Wikipedia:

“This Guardian smear is categorically false and defamatory. It is untrue from start to finish, and was quite likely dreamt up by the Labour press office. Sadly it is typical of the smears coming from those who would rather not debate policy and substance.”

A big shout, but if it was a stitch up, it’s deniable. Better than the “I was hacked” line trailed back in 2007

#LabourDoorStep #GameOn #Fail

Twitter is unbearable on weekends at the best of times, but in election season it becomes a soul-destroying sphere of horse sh*t, with thousands of activists sharing grinning pictures and vague platitudes about the reaction ‘on the doorstep’.

Here’s one such interaction Labour won’t be sharing this side of the election, but should probably use in a’ how not to do it’ guide for the next time:

So far it’s had almost half a million views on Facebook. Well Labour did promise millions of conversations on the doorstep…

Miliband Forgets the Deficit, Again

Head over to Labour’s website and they ask you for the “issue you think is the most important facing Britain”. Can you spot what they’ve forgotten?

No mention of the deficit or the economy, again. Labour candidates might not think it’s important, but the public probably does. The Tories will be cock-a-hoop…

Via Dan Hodges

#MassDebate #ThugLife

Well this was almost inevitable…

Poster Watch: See Them Here First

Labour’s new poster turns the Saatchi & Saatchi classic around back onto the Tories. Though whether or not it counts as a ‘poster’ is up for debate, since it is yet to actually physically appearing anywhere.

Meanwhile this punchy poster from UKIP is being launched at 2:30 this afternoon, though Guido can bring it to you first.[…] Read the rest

+ READ MORE +

Another Fine Mess…

Balls and Miliband

In an election deluging swing marginal constituencies with glossy lies, this leaflet from Andrew Bridgen currently dropping on doormats in North West Leicestershire stands out. Expect a Conservative hold. The Guidoisation of politics continues… […] Read the rest

+ READ MORE +

Cripes! Boris Joins Twitter, Hits 10k in Hours

Boris has joined Twitter and picked up 10,000 followers in a matter of hours. Free from the shackles of his official Mayor of London account – run by City Hall civil servants – BoJo is promising it’s really him:

[…] Read the rest

+ READ MORE +

LibDems Feline Funny

If you go to the LibDems’ website this morning, this is what you see. Apparently it’s all because when Joey Essex met Nick Clegg he thought the party was called the “Liberal Democats”. Well using cat pictures in a vain attempt at increasing your popularity worked for Buzzfeed…[…] Read the rest

+ READ MORE +

Labour Campaign Chief Breaks Social Media Election Law

The parliamentary rules for MPs’ social media use during the election campaign could not be clearer:

“If your website, Twitter account, Facebook page etc. refer to you as an MP (on their pages or in the address or in the handle) make sure you have either set up alternatives to use from Monday 30th March at 00:01 until polling day, or frozen the account, or published the necessary disclaimer making it clear you are not an MP during the Dissolution period.”

Yet as of 10:35am this morning, the Twitter bio of Labour campaign chief Lucy Powell still referred to her as an MP:

Within minutes of Guido politely pointing this out, “MP” had been quietly changed to “candidate”. […] Read the rest

+ READ MORE +

DWP Press Office Wins The Internet

The Department for Work and Pensions press office won the internet today with this peach of a tweet to dreamy-eyed 1D heartthrob Zayn Malik following his departure the bang. […] Read the rest

+ READ MORE +

Labour are the Response Team

Guido has had some fun with centralised attempts from Labour HQ to win the online battle in the past, so imagine his joy to be invited to join their latest wheeze. This season’s Derek Draper / Damian McBride / Kerry McCarthy is tubby two fingered typer Jon Ashworth, who has emailed supporters in a  bid to set up a rapid online rebuttal unit:

“We can’t outspend the Tories to rebut their smears, and we can’t rely on the media to do it for us (spoiler: they won’t).

[…] Read the rest

+ READ MORE +

Million Signatures Friday:

bbc-banner x540

The Bring Back Clarkson petition is on course to hit a million sigtomorrowon Friday and we have a big surprise lined up. Make it happen by sharing this on Facebook and Twitter.

CLICK TO SIGN THE #BRINGBACKCLARKSON PETITION

[…] Read the rest

+ READ MORE +



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