Philip Lee is Lost

As co-conspirators will know Philip Lee has raised more money than he can legally spend in this general election. It really does look like he has money to burn. Take his digital advertising for example, Guido knows a little about targeted advertising, he also knows that Lee is standing for the LibDem’s in Wokingham, John Redwood’s constituency. So why is he targeting his advertising to Woking?

Does the former MP for Bracknell in Berkshire feel a little lost? Here’s a tip, aim your adverts at people who can actually vote for you….

mdi-timer 11 November 2019 @ 15:20 11 Nov 2019 @ 15:20 mdi-comment Comments
I’m Supporting #Positive Twitter Day on Friday, August 31

On August 31 back in 2012 Sunder Katwala and Guido promoted with temporary success, a “Positive Twitter Day“. Twitter, especially the political Twittersphere, can be a horrible nasty place, what with the culture wars and political extremists generally being unpleasant. None of us are immune from it. Wouldn’t it be pleasantly calming if for just one day we all tried to be nice and civil in our tweets? The idea came originally from the invariably polite Sunder Katwala and he agrees with Guido we should try again. We sorely need to try again…

If well known Twitter curmudgeons re-tweeted the hashtag #PositiveTwitterDay and entered into the spirit of the day on Friday, August 31, it might spread a bit of civility in these polarised times. Guido for his part is determined to have civil, positive discussions today with the likes of Owen or Raheem. The power of positive tweeting…

To tweet your support just click this link #PositiveTwitterDay

mdi-timer 16 August 2018 @ 16:19 16 Aug 2018 @ 16:19 mdi-comment Comments
Red on Red McCluskey Attack Video Focuses on Murky Finances

This anti-McCluskey attack video aims to go viral online. It lists a number of the financial shenanigans that Len McCluskey has got up to. Will it reach voters? Unite’s last leadership election had only a 15% turnout with two-thirds of the votes going to Red Len. This time he has an even more left-wing opponent taking votes off him as well as a moderate rival. The battle for control of the Labour Party’s paymaster has important long-term ramifications for British politics…

mdi-timer 27 January 2017 @ 09:15 27 Jan 2017 @ 09:15 mdi-comment Comments
Momentum Spent Thousands to Gain 0.4% Votes

Momentum have spent thousands on Facebook advertising to recruit supporters to Unite to vote for Len McCluskey in the union’s forthcoming election. People in the know estimate well over £10,000 was spent…

The Guardian reports that just an

“extra 659 people joined as community members in December compared with the previous month, part or all of which may be the result of the campaign group asking its supporters to join Unite to vote to keep McCluskey, a key ally of Labour leader Jeremy Corbyn.

In total the union has 1.4 million members, though only about 15% voted in the last election of its general secretary in 2013. Were all the new members to vote, the turnout could be expected to increase by around 4%.”

Not fake news just poor mathematics, the increased vote would be a mere 0.4%.  A rounding error…

mdi-timer 10 January 2017 @ 14:38 10 Jan 2017 @ 14:38 mdi-comment Comments
Gerald Re-Elected!

Travis County Commissioner Gerald Daugherty won his fourth term in office last night, beating Democratic rival David Holmes. Guido congratulates his family and offers condolences to his staff…

mdi-timer 9 November 2016 @ 17:00 9 Nov 2016 @ 17:00 mdi-comment Comments
Truth in Advertising: How Saatchi Won the General Election?

saatchi

Tomorrow is the black-tie IPA Effectiveness Awards for the advertising industry where advertising big-wigs will give each other awards. There is much amusement in Westminster at the entry from M & C Saatchi on “how they won the general election”. Truth be told they did come up with that great poster…

To back up their claim to glory they have produced a 38 page, 3736 word brochure putting their case – the snappily titled Winning the benefit of the doubt. The report is mostly based on public domain research. Besides Saatchi’s posters it features page after page of the digital campaign and social media messaging. None of which – apart from a dire animation – had much to do with Saatchi…

As has been widely reported the Tories capitalised on innovative targeted use of Facebook advertising and other channels for digital advertising – something Labour has realised it has to urgently play catch-up on. Jim Messina’s Messina Associates was the key advisor on this part of the strategy. Messina’s name does not appear in the report. The messaging strategy was devised by Lynton Crosby’s firm Crosby Textor Fullbrook – they get a little footnote. The digital strategy was executed by Edmonds Elder – they also get a small footnote. Data based micro-targeting was provided by another advertising agency – they get no mention.

footnotes

“Now I know how we did it” quipped one Conservative Party source sarcastically….

mdi-timer 1 November 2016 @ 13:00 1 Nov 2016 @ 13:00 mdi-comment Comments
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