Red on Red McCluskey Attack Video Focuses on Murky Finances

This anti-McCluskey attack video aims to go viral online. It lists a number of the financial shenanigans that Len McCluskey has got up to. Will it reach voters? Unite’s last leadership election had only a 15% turnout with two-thirds of the votes going to Red Len. This time he has an even more left-wing opponent taking votes off him as well as a moderate rival. The battle for control of the Labour Party’s paymaster has important long-term ramifications for British politics…

Momentum Spent Thousands to Gain 0.4% Votes

Momentum have spent thousands on Facebook advertising to recruit supporters to Unite to vote for Len McCluskey in the union’s forthcoming election. People in the know estimate well over £10,000 was spent…

The Guardian reports that just an

“extra 659 people joined as community members in December compared with the previous month, part or all of which may be the result of the campaign group asking its supporters to join Unite to vote to keep McCluskey, a key ally of Labour leader Jeremy Corbyn.

In total the union has 1.4 million members, though only about 15% voted in the last election of its general secretary in 2013. Were all the new members to vote, the turnout could be expected to increase by around 4%.”

Not fake news just poor mathematics, the increased vote would be a mere 0.4%.  A rounding error…

Gerald Re-Elected!

Travis County Commissioner Gerald Daugherty won his fourth term in office last night, beating Democratic rival David Holmes. Guido congratulates his family and offers condolences to his staff…

Truth in Advertising: How Saatchi Won the General Election?

saatchi

Tomorrow is the black-tie IPA Effectiveness Awards for the advertising industry where advertising big-wigs will give each other awards. There is much amusement in Westminster at the entry from M & C Saatchi on “how they won the general election”. Truth be told they did come up with that great poster…

To back up their claim to glory they have produced a 38 page, 3736 word brochure putting their case – the snappily titled Winning the benefit of the doubt. The report is mostly based on public domain research. Besides Saatchi’s posters it features page after page of the digital campaign and social media messaging. None of which – apart from a dire animation – had much to do with Saatchi…

As has been widely reported the Tories capitalised on innovative targeted use of Facebook advertising and other channels for digital advertising – something Labour has realised it has to urgently play catch-up on. Jim Messina’s Messina Associates was the key advisor on this part of the strategy. Messina’s name does not appear in the report. The messaging strategy was devised by Lynton Crosby’s firm Crosby Textor Fullbrook – they get a little footnote. The digital strategy was executed by Edmonds Elder – they also get a small footnote. Data based micro-targeting was provided by another advertising agency – they get no mention.

footnotes

“Now I know how we did it” quipped one Conservative Party source sarcastically….

Please Re-Elect Gerald

In an era of hard-hitting attack ads this is something different…

Labour Adviser Created “Theresa May for PM” Campaign

tm4pm

A former Labour adviser who denied supporting Theresa May was behind the pro-Theresa May campaign Twibbon. Jonny Chambers, who previously worked for Stella Creasy, lashed out on Twitter this morning after being barred from the Labour party after he “demonstrated support for the Conservative party on social media.” In a Facebook post, Chambers claimed that the allegations of “support” for May were a “wonderful demonstration of Labour’s values”, before denying any support had been given:

“Labour claim that evidence shows I have demonstrated support for the Conservatives – something I have never done. I posted an article about why Labour people should have a stake and an interest in a race that was choosing our next Prime Minister – and I quite clearly said that whilst Theresa should be the next Prime Minister, I wanted a Labour leader than can beat her and the Conservatives.”

In truth Chambers did a little more than a few tweets and an unread blogpost. His own Twibbon page shows he created the “TheresaMayForPM” imagery, complete with tagline “A country that works for everyone” – one of May’s campaign slogans. The cause was far more popular than any of his others, winning over 500 supporters. Chambers clearly idolises the PM, praising previous statements and even down playing Red Ed’s chances in a minority government:

scared of may led opposition

Chambers even tweeted one of Cameron’s harshest put-downs to Corbyn, followed by clapping hands signalling applause:

clapping corbyn

To cap it all off, he was an Owen Smith supporter. To be fair, the Corbynista’s have been calling them “red tories”…

Tory Social Media Campaign Begins

social media accounts

The first real social media campaign for a Tory election has had a lacklustre start, with just three accounts spawned across Twitter and Facebook so far. Theresa May leads the pack with a Nation-builder website Theresa2016.co.uk capturing email addresses for the all important final membership round. Facebook and Twitter pages complete the digital assets. May already boasts 649 Facebook likes and a whopping 4286 Twitter followers. The other candidates can’t afford to be left behind during the membership rounds…

Gamification of the Referendum

This is either genius or crazy, perhaps both. It is completely different and undoubtedly one of the least boring political broadcasts ever. Gary and Kev convey enough information without turning off viewers. The broadcasting authorities tried to get Vote Leave to change it arguing that it was a prize competition not a political broadcast. There was however no legal or broadcasting rule that prohibited a game promotion…

Vote Leave say sign-ups are going well. A game based on Euro 2016 football targets a demographic that is usually apathetic, yet Eurosceptic. The caricature tabloid reading white van man has strong views, sound judgement and a healthy distrust of the ruling elite. This is one time when he definitely wants England out of Europe. Motivate this demographic to vote and Britain will Brexit…

BBC Admits Running Remain Adverts In “Error”

bbc ads

Yesterday, Guido reported that the BBC was running official Remain campaign adverts on its website abroad – targeting expat voters. This is despite the fact it has consistently denied taking pro-EU cash…

A Beeb spokesman gets in touch to confirm they did indeed run the adverts, in “error”:

“This advert appeared outside the UK as the result of a third party error and was blocked as soon as we were alerted to it. We are investigating how this happened and we are taking steps to prevent this happening in the future.”

“Third party” adverts can be filtered to avoid marketing content that is inappropriate for your organisation. Something the BBC clearly didn’t do…

Brexit: the Animated Movie

Ahead of the Brexit: The Movie premiere next week here is Brexit: The Animation. It is pretty good and was created by Piffle.

Guido would go as far as to say it is the best animation of the campaign, from either side, so far…

Campaign Report: Day 6

Leave message: Build hospitals with money meant for EU.

vote leave money

Remain message: Lingerie shops and gap-yah outfitters back remain.

entrepreneurs In

Cut through: Vote Leave’s Dominic Cummings at the Treasury Select Committee.

Leave social media count: 327,325 likes, 36,116 followers.

Remain social media count: 355,739 likes, 24,139 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 49% (-3) Leave 39% (-4) (Ipsos MORI, phone). Poll of Polls is now Remain 53 (+1) Leave 47 (-1).

Campaign Report: Day 5

Leave message: Gove makes case for Brexit, mocks Remainer’s scaremongering.

Michael Gove EU Speech

Remain message: All the smart people back Remain, including Bill Gates.

gates-euref

Cut through: Juncker’s pessimistic comments on EU meddling hit front pages.

Leave social media count: 327,040 likes, 36,012 followers.

Remain social media count: 357,748 likes, 24,037 followers.

Odds: Leave 13/8, Remain 4/7

Latest poll: Remain 52% (+1) Leave 43% (-1) (ORB, phone). Poll of Polls is now Remain 52 (+1) Leave 48 (-1).

Campaign Report: Day 4

Leave message: Osborne admits we cannot control immigration if we stay in the EU.

Remain message: Brexit will cost each household £4,300.

image

Cut through: Osborne’s Treasury report row.

Leave social media count: 325,493 likes, 35,520 followers.

Remain social media count: 352,289 likes, 23,629 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 45% (-3) Leave 38% (-3) (via ComRes, phone). Poll of Polls is now Remain 51, Leave 49

Campaign Report: Day 2

Leave message: Spend the £350 million we send to EU on the NHS

Remain message: Establishment and international organisations all say stay in. Talk to your gran.

Cut through: Boris all channels.


Leave social media count: 322,905 likes, 34,897 followers.

Remain social media count: 351,405 likes, 23,227 followers.

Odds: Leave 2/1, Remain 1/2

Latest poll: ICM Leave 45%, Remain 42%

Campaign Report: Day 1

Leave message: Leave and spend the money on the NHS.

Remain message: Alistair Darling says there is no economic upside to leaving.

Leave social media count: 321,465 likes, 34,440 followers.

Remain social media count: 351,104 likes, 22,989 followers.

Cut through: Nigel Farage going to Downing Street to hand back government leaflet.

Odds: Leave 2/1, Remain 1/2

Last poll: ICM Leave 45%, Remain 42%

Publisher Refuses to Deny Tweeting as Labour War Hero

Some readers may be aware of the curious case of Harry Leslie Smith, a 92 year old Labour-supporting war hero and author who is regularly published by the Mirror and the Guardian. Mr Smith’s name is attributed to a Twitter account which posts a large amount of bizarre, sometimes downright offensive material. Over the last few weeks, many Labour supporters and tweeters have questioned whether Mr Smith is responsible for the posts, or if his account is – rather distastefully – controlled by someone else using his name.

Those who have met Mr Smith say it is impossible he controls the account.

Multiple sources in the Labour Party and elsewhere tell Guido that in fact several people have access. Sources with intimate knowledge of the account claim Mr Smith’s son is responsible for some of the tweets, as well as an agent and someone working with his publisher, Icon Books. Labour sources distance the party from the account, insisting it is nothing to do with them.

To try to get to the bottom of this rather odd tale, Guido contacted Icon Books to politely ask if anyone from the company had access to the account. Given the opportunity to deny this well-established rumour, Icon Books failed to get back to us. Instead, they rather strangely decided to leak Guido’s email online. It would be pretty grim if someone has been exploiting this 92 year-old war hero by tweeting under his name

Crowdfunding “Brexit the Movie”

Martin Durkin, Guido’s favourite documentary producer, has a new film project: “Brexit The Movie”. Durkin is aiming to produce a powerful, polemic, Eurosceptic equivalent of Al Gore’s “An Inconvenient Truth”. The film will strongly argue the case for Britain to leave the European Union and how this can be achieved, while also developing stronger cultural ties and trade links with both continental Europe and the rest of the world. The film is targeted for release in April – two months before the earliest possible EU referendum date in June – and distribution channels are expected to include theatrical exhibition, broadcast TV, DVD and the Internet. Brexit: The Movie is independent of the ‘Leave’ campaign groups. But this film can’t be made without funding – and that’s where the Kickstarter crowd-funding campaign comes in.

He’s already raised over £65,000 from individual donors, he is aiming to take the Kickstarter funding up to £100,000 and ideally up to £300,000 more. The crowdfunder runs for for just 30 days…

Back Brexit the Movie via Kickstarter.

Labour’s Digital Revolution Will Not Be Shared

digital-tom

Tom Watson is one of the more savvy digital operators and he is promising to revolutionise Labour’s digital campaigning in this video released on YouTube. Unfortunately it has – after being up over a week – only managed to chalk up 748 views. This is despite Labour’s YouTube channel having 16,279 loyal subscribers. Why?

Well it doesn’t help that the video is unlisted and  hidden from search traffic, with sharing on social media actively discouraged. Doh! Clearly the revolution will not be shared… 

Uncharacteristically Guido will offer some digital campaigning advice for free. Spend more money on targeting online advertising during campaigns. It works. Don’t rely on tweeting to your most dedicated supporters in the Twitter echo chamber. Also, this chap is right:

Hope that helps…

Lucy Allan Deletes Late Night Facebook Rant (Again)

Tory MP Lucy Allan has been under pressure since Guido revealed she doctored a constituent’s email to add a death threat. It’s fair to say she could be handling the ensuing scrutiny a little better. At around 11 pm last night she posted this regrettable status update on Facebook, making a series of allegations against local councillors and dramatically concluding: “It was never about me. You got that wrong. It was always about Telford”. The post has since been deleted.

Strangely, Allan claims in the post that it is all a “disgusting lie”, despite previously fessing up. You know how it is, you post a Facebook status late at night then regret it in the morning and delete your account. A word of advice from Guido: ignore the trolls and put down the keyboard …

UPDATE: She’s deleted this fightback video as well:

“I know I should not have engaged with these people on social media..” Just stop… 

Scottish Labour Clutserfcuk

genertaion

The launch of the Scottish Labour party conference is going well, then. They had to remove from YouTube within minutes this new PPB urging Scots to take a “fresh look” at the party after cocking up the spelling of the giant word in the middle of the screen. […] Read the rest

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Quote of the Day

Jo Swinson on Chris Rennard…

“Vince — and Tim before him — have repeatedly, publicly said Rennard is not welcome anywhere near their frontbench team, even as an adviser. I remain deeply frustrated that he was not expelled from the party through its disciplinary process. It just feels wrong, and I do not want Lord Rennard to continue as a member of the party. As far as I am concerned, he is not welcome.”

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