This is it in full squirmo-vision…

Last year Ed Miliband rejected celebrity politics, where “things are judged far more on style than substance”:

“…this political culture, this photo-op politics, denies people a debate about the things that really matter. And does deep harm to our country. It leaves politics a game that fewer and fewer people are watching, or believing. People’s sense of the artificiality, the triviality, the superficiality of politics is more highly tuned than ever. And the more it seems this is what matters to us, the more the public are put off.

Unless we stand up now and say that we want to offer people something different, more and more will simply turn away. Assuming that it has simply become about celebrity. And C-list celebrities at that. And if we allow that to continue to happen, we will also rob people of the debate they deserve. About the things that matter.

But here is the good news: I am determined that at the next election we give people a choice about the kind of leadership they can have. David Cameron is a very sophisticated and successful exponent of a politics driven by image. I am not going to able to compete with that. And I don’t intend to. I want to offer something different.”

That didn’t stop Ed sucking up to George Clooney and leaking the fact that they had dinner together. Starf*cker.