Don’t Boast About Your Circulation Until the ABC’s Are Out

Guido picked up a copy of this month’s painfully woke GQ, which has just hit the news stands. In it the Daily Mail’s editor, Geordie Grieg, has granted only the second interview of his editorship. The first interview with the FT resulted in a complete car crash after he dissed the great Paul Dacre to such a degree that Dacre wrote to the FT to deliver a monumental slap down to his successor. His second interview is timed to coincide with the Daily Mail finally surpassing The Sun in daily sales. Or as the hagiographic Matt Kelly puts it:

“… now the Mail has in all actualité, attained the one great prize to elude even Dacre, you’d have to have a heart of pure weapons-grade vitriol to begrudge Grieg and his team their moment in the sun, as they passed The Sun to become the bestselling newspaper in the country.”

This interview was done in June, before the newspaper industry forced ABC to cease publishing sales figures that have dramatically plummeted during the pandemic. Guido however has managed to prise open the undisclosed ABC circulation figures and can reveal that The Sun in July returned to being the tabloid primus inter pares. Geordie’s day in the sun was short and the interview’s whole premise was overtaken in July by cold hard print sales figures…The latest figures (not published) by the Audit Bureau of Circulation show that in July The Sun outsold the Daily Mail by 1,030,000 to 999,000 – both titles down double digit percentages from pre-pandemic. Geordie doesn’t have much luck with his annual interviews…

mdi-timer 7 September 2020 @ 16:54 7 Sep 2020 @ 16:54 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Daily Star Sees Biggest Post-Pandemic Readership Return

The Daily Star has seen the biggest post-lockdown readership recovery of any national newspaper, according to new figures from ABC. A boost of 5% on last month…

No other paid-for national newspaper grew its circulation by more than 3% in June, meaning the dead tree press’ recovery as a whole has slowed month-on-month compared to May. Yesterday’s front page was just another of the Star’s recent stellar front page politics coverage…

Keep it up lads…

mdi-timer 17 July 2020 @ 16:00 17 Jul 2020 @ 16:00 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Guardian to Axe 180 Jobs

The Guardian has this morning announced plans to cut 180 jobs in the wake of the Coronavirus pandemic. In contrast to publications such as The Spectator, Telegraph, and Guido – all of whom either did not take Government handouts or paid them back – the paper is set to axe 70 staff from editorial and 110 from advertising, Guardian Jobs, marketing roles, and Guardian Live events. No news yet on names…

 

mdi-timer 15 July 2020 @ 11:32 15 Jul 2020 @ 11:32 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Print Isn’t Really the “Mainstream Media” Now

This data from the Reuters Institute is stark. The pandemic has made printed newspapers a minor source of news, most people get their news online or from television. More than twice as many people get their news via the likes of Twitter and Facebook as from newspapers. So who is really mainstream now?

Guido has been calling newspapers the Dead Tree Press for over a decade. The situation for many national newspapers is dire, year after year of double-digit falling newsstand sales, disappearing local newspapers unable to compete with ultra-local advertising solutions from the tech-media giants which are objectively better than they can provide.  All exacerbated and undercut by unfair competition from the BBC’s monolithic, monocultural empire of local websites and radio stations. The print editions are in a death spiral…

How is the Dead Tree Press coping? They have suspended ABC audited circulation reporting, the transparency* newspapers always call for, is for other people. Not publishing their circulation figures is like not publishing their obituaries. They are still dying.

mdi-timer 18 June 2020 @ 14:45 18 Jun 2020 @ 14:45 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Telegraph Confirm they are Returning Furlough Money

When the Spectator announced last week that they were returning their furloughing cash to the Treasury after a financially successful lockdown, Guido readers were the first to also hear plans afoot by the Telegraph to follow suit. The paper has today officially announced they will be returning the taxpayer cash after a “very strong subscription performance” during the pandemic. With a 200% subscription skyrocket in March alone…

Guido observed last week that outlets on the right, himself included, seem to have ridden out Coronavirus and the lockdown fairly successfully. It still remains to be seen whether any of the left-wing press will be returning taxpayers’ money to the Treasury…

mdi-timer 8 June 2020 @ 16:05 8 Jun 2020 @ 16:05 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Public Think Media Coverage of Virus is Getting Even Worse

Some hacks got very upset a few weeks ago when a Sky/YouGov poll showed how just how low they are rated in the public’s esteem, they jumped on any poll which showed they were not entirely unloved. The trend is not the media’s friend, YouGov has been tracking attitudes to coronavirus in Britain since lockdown began on 23 March. The public initially tended to think the quality of media coverage of the coronavirus crisis was good, with 41% saying so compared to 27% who thought it was bad.

Then as they watched the evening Downing Street press conferences, sentiment started to decline, with crossover taking place on 11 Apr when 34% of people said the quality was good and 35% bad. This will be no surprise to anyone who has attended to Lobby briefings…

The view of the media has steadily got worse and by the time of the most recent tracker the proportion of the public saying the quality of media coverage has been bad has reached 48%. Just 23% now think the media are doing a good job.

To combat the prevailing “narrative of decline” monthly circulation ABC audits tended to highlight, the dead tree press have come up with the cunning idea of no longer allowing ABC to publicly report their circulations. The Telegraph Media group has pulled out of ABC altogether. These are the same people who complain about a lack of transparency from others…

mdi-timer 21 May 2020 @ 14:45 21 May 2020 @ 14:45 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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