6 Days to Go

TORIES

  • Unveiled new campaign poster
  • Fought back against Channel 4 doctored racism smear
  • Denied Corbyn’s latest document ‘leak’
  • Preparing for tonight’s final debate
  •  Topline(s):
    • We will get Brexit done.

LABOUR

  • Unveiling of new document claiming Boris’s deal puts a border down the Irish sea
  • Reminding their Northern hearlands that Thatcher ‘damaged’ them and Boris will do the same
  •  Topline(s):
    • Corbyn will be an ‘honest broker’ in a second referendum

LIB DEM

  • Focus on mental health provision, especially in universities
  • Topline(s):
    • Boris is running away from scrutiny
    • Do we become Donald Trump’s poodle?

Cut through

  • John Major doesn’t back Tories
  • Johnson vs Corbyn prepare for final debate

Latest polls:

IpsosMORI: Con: 44% (-) LAB: 32% (+4) LDEM: 13% (-3) BREX: 3% (-)

YouGov – Scotland: SNP: 44% (+2) CON: 28% (+6) LAB: 15% (+3) LDEM: 12% (-1)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/11 (2/5)
    • No overall: 12/5 (9/4)
    • Labour: 25/1 (20/1)
    • Lib Dems: 500/1 (250/1)

7 Days to Go

TORIES

  • Boost following 4 Brexit Party MEP defections to the Tories
  • Boris interview on This Morning
  • Launch of their programme for first 100 days in Government
  •  Topline(s):
    • Get Brexit done, take back control of our borders and invest in our NHS, schools and police

LABOUR

  • Corbyn visit to school in Peterborough
  • Continued blitz of policies, especially on education, food banks, homelessness and the NHS
  •  Topline(s):
    • One week to save the NHS

LIB DEM

  • Swinson targeting both Cheltenham and her own East Dunbartonshire Seat
  • Swinson put in decent performance on Andrew Neil interview last night
  • Topline(s):
    • Brexit Party MEP defection proves Tories are hard Brexit

Cut through

  • Tories promise Brexit and budget in first 100 days
  • Brexit Party MEPs defecting

Latest polls:

SavantaComRes: Con: 42% (-1) LAB: 32% (-1) LDEM: 12% (-1) BREX: 3% (-1)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 2/5 (4/9)
    • No overall: 9/4 (15/8)
    • Labour: 20/1 (20/1)
    • Lib Dems: 250/1 (250/1)

8 Days to Go

TORIES

  • Former Labour MP Ivan Lewis Backs Boris
  • Pledge £4.2bn for trains, buses and trams
  • Boris hails ‘solidarity’ after anniversary talks
  •  Topline(s):
    • 8 DAYS TO GET BREXIT DONE

LABOUR

  • Labour claims their plans could save families £6,700 a year.
  •  Topline(s):
    • Labour will lay foundations of a new economy

LIB DEM

  • Warn of student mental health ‘crisis’. Pledge more services in universities.
  • Bees swarmed campaign bus. Jo Swinson spoke to the bees.
  • Topline(s):
    • Only the Lib Dems can take seats off the Tories

Cut through

  • Nato summit: Trump calls Trudeau ‘two-faced’ over video

Latest polls:

YouGov: CON: 42% (-1) LAB: 33% (-1) LDEM: 12% (-1) BREX: 4% (+2)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/11 (4/9)
    • No overall: 2/1 (15/8)
    • Labour: 20/1 (20/1)
    • Lib Dems: 250/1 (250/1)

9 Days to Go

TORIES

  • Focusing on the good showing of Britain’s schools in the Pisa education leagues
  • Focusing on Corbyn’s past opposition to NATO
  • Vow to strengthen border security
  •  Topline(s):
    • 9 days to win just 9 extra seats

LABOUR

  • Launch of Labour’s disability manifesto
  • Trump is lying when he says the NHS isn’t on the table
  •  Topline(s):
    • The future of the NHS is at risk

LIB DEM

  • Pushing that a No Deal Brexit is still ‘on the table’
  • Topline(s):
    • Don’t undermine NATO or the EU
    • If Boris Johnson wins a majority, “there will be no holding him to account”

Cut through

  • Trump NATO visit

Latest polls:

KantarTNS: CON: 44% (+1) LAB: 32% (-) LDEM: 15% (+1) BREX: 2% (-1)
ICMResearch: CON: 42% (+1) LAB: 35% (+1) LDEM: 13% (-) BREX: 3% (-1)

YouGov – London: LAB: 47% (+8) CON: 30% (+1) LDEM: 15% (-4) BREX: 3% (-3)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/9 (1/2)
    • No overall: 15/8 (7/4)
    • Labour: 20/1 (20/1)
    • Lib Dems: 250/1 (250/1)

10 Days to Go

TORIES

  • Continued pressure on new security clampdown policies following Friday’s attack
  • Immigration day for the Tories, announcing EU visitors will need US-style electronic clearance
  •  Topline(s):
    • End the paralysis

LABOUR

  • Announcement they will cut commuter fairs by 1/3, saving around £1000 for commuters
  • Push back that the Tories have to stop politicising the London Bridge attack
  • Labour will restore the miners’ pension fund
  •  Topline(s):
    • Let’s take back control of our railways to bring down fares

LIB DEM

  • Pushing Hugh Grant’s involvement campaigning for their candidates
  • Announcement they will transform mental health services
  • Topline(s):
    • We’re unwrapping the 12 biggest lies of Brexit

Cut through

  • London Bridge terror attack fall out
  • Rail strikes

Latest polls:

Survation: CON: 42% (+1) LAB: 33% (+3) LDEM: 11% (-4) BREX: 3% (-2)
YouGov: CON: 43% (-) LAB: 34% (+2) LDEM: 13% (-) BREX: 2% (-2)
DeltapollUK: CON: 45% (+2) LAB: 32% (+2) LDEM: 15% (-1) BREX: 3% (-)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 1/2 (2/5)
    • No overall: 7/4 (9/4)
    • Labour: 20/1 (20/1)
    • Lib Dems: 250/1 (250/1)

13 Days to Go

TORIES

  • Big Vote Leave reunion with Gisela Stewart
  • Continued arguments with Channel 4
  • Bad press over comments Boris made in the 90s about single mothers and working-class men
  •  Topline(s):
    • Unite behind Boris to get Brexit

LABOUR

  • Continuing their environmental messaging
  • Launch of their West Midlands manifesto
  •  Topline(s):
    • Boris must do an Andrew Neil interview

LIB DEM

  • Can’t fight climate change by leaving the EU
  • Topline(s):
    • Boris is sexist and patronising

Cut through

  • London Bridge terror attack

Latest polls:

PanelbaseMD: CON: 42% (-) LAB: 34% (+2) LDEM: 13% (-1) BREX: 4% (+1)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 2/5 (4/11)
    • No overall: 9/4 (9/4)
    • Labour: 20/1 (20/1)
    • Lib Dems: 250/1 (250/1)

14 Days to Go

TORIES

  • Trying to downplay YouGov poll to avoid voter complacency
  • Advertising the cost of Corbyn
  • Boris avoiding Channel 4 debate on climate tonight
  • Second election ad tonight
  •  Topline(s):
    • Get Brexit Done

LABOUR

  • Shift to more pro-Brexit messaging in the north after YouGov projects big losses
  • Launch of Green Manifesto – 2 billion trees to be planted
  • Sustained pressure on UK-US trade deal and the NHS
  •  Topline(s):
    • Ordinary people won’t pay more tax

LIB DEM

  • Revert to referendum rather than revoke after bad YouGov projection
  • Swinson speech attacking Boris; emphasising they’re targeting Tory rather than Labour seats
  •  Topline(s):
    • Boris not fit to be PM

Cut through

  • YouGov Poll
  • IFS attack Labour and Tories’ costings

Latest polls:

YouGov MRP Model: CON: 359 LAB: 211 SNP: 43 LDEM: 13
SavantaComRes: CON: 41% (-1) LAB: 34% (+2) LDEM: 13% (-2) BREX: 5% (-)

IpsosMORI – Scotland: SNP 44% CON 26% LAB 16% LDEM 11%

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/11 (4/9)
    • No overall: 9/4 (15/8)
    • Labour: 20/1 (25/1)
    • Lib Dems: 250/1 (250/1)

15 Days to Go

TORIES

  • Leapt on Corbyn’s Brillo interview
  • Big day rebutting Corbyn’s unredacted UK-US trade talk documents
  • Tories will bring an end to bad phone signal within 100 days of taking government
  •  Topline(s):
    • Labour has admitted low-earners will pay more tax
    • NHS not for sale

LABOUR

  • The supposedly seismic unveiling of unredacted US-UK trade documents
  • Trying to shift the headlines away from Corbyn’s disastrous Brillo interview
  •  Topline(s):
    • The Tories will sell the NHS

LIB DEM

  • Conference where Heseltine said he’d back the Lib Dems
  •  Topline(s):
    • Only Boris Johnson & his backers Nigel Farage & Donald Trump may stand to benefit from Brexit

SNP

  • Manifesto launch today
  • Topline(s):
    • Vote SNP to lock Boris Johnson’s Tories out of office.
    • Vote SNP to take power into your own hands – hands of the people of Scotland.

Cut through

  • Labour’s unredacted document announcement
  • Corbyn’s Brillo interview

Latest polls:

YouGov: CON: 43% (+1) LAB: 32% (+2) LEDM: 13% (-3) BREX: 4% (+1)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/9 (4/9)
    • No overall: 15/8 (15/8)
    • Labour: 20/1 (25/1)
    • Lib Dems: 250/1 (250/1)

16 Days to Go

TORIES

  • Tories’ Scottish Manifesto launch
  • Speech from Sajid attacking Corbyn’s proposed tax rises
  •  Topline(s):
    • Labour means taxes for the many, not the few

LABOUR

  • Dogged by the Chief Rabbi’s domination of headlines saying Corbyn isn’t fit to be PM
  • Chaotic launch of their Race and Faith manifesto
  •  Topline(s):
    • Register to vote

LIB DEM

  • Boasted their social security pledges will see child poverty fall more than Labour’s
  • Will expand the blue belt
  •  Topline(s):
    • Continued focusing of attacks onto Boris

Cut through

  • Chief Rabbi’s comments about Corbyn, Antisemitism fallout

Latest polls:

YouGov: CON: 43% (+1) LAB: 32% (+2) LDEM: 13% (-3) BREX: 4% (+1)
KantarPublic: CON: 43% (-2) LAB: 32% (+5) LDEM: 14% (-2) BREX: 4% (+1)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/9 (4/11)
    • No overall: 15/8 (9/4)
    • Labour: 20/1 (25/1)
    • Lib Dems: 250/1 (250/1)

17 Days to Go

TORIES

  • Riding off their manifesto launch headlines this morning
  • Tough questions over the truth of their £50,000 nurse pledge
  • Launch of their Welsh Manifesto
  •  Topline(s):
    • We’ll get Brexit done. Vote for a Prime Minister, not a prime ditherer

LABOUR

  • New renter policies, with new rights charter and cap on rents
  • Fallout from announcement of £53 billion to pay for Waspi women pensions
  • Topline(s):
    • Register to vote

LIB DEM

  • Lib Dems will tackle rogue landlords and provide rent deposit loans
  • Big pivot to focus on attacking Boris
  •  Topline(s):
    • Boris is a right-wing authoritarian nationalist

Cut through

  • Lorry driver admits plot after 39 migrant deaths
  • Uber lose licence

Latest polls:

ICMResearch: CON: 41% (-1) LAB: 34% (+2) LDEM: 13% (-) BREX: 4% (-1)
Survation: CON: 41% (-1) LAB: 30% (+2) LDEM: 15% (+1) BREX: 5% (-)
SavantaComRes: CON: 42% (-) LAB: 32% (+1) LDEM: 15% (-) BREX: 5% (-)
DeltapollUK: CON: 43% (-2) LAB: 30% (-) LDEM: 16% (+5) BREX: 3% (-3)

YouGov – Wales: LAB: 32% (+9) CON: 32% (+4) PC: 11% (-1) LDEM: 9% (-3) BREX: 8% (-7)
PanelbaseMD – Scotland: SNP: 40% (+1) CON: 28% (+7) LAB: 20% (+1) LDEM: 11% (-2)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/11 (1/2)
    • No overall: 9/4 (7/4)
    • Labour: 25/1 (25/1)
    • Lib Dems: 250/1 (250/1)

21 Days To Go

TORIES

  • Big attacks today on Corbyn’s manifesto launch, specifically over the lack of Brexit policy and cost of proposals
  •  Topline(s):
    • A Corbyn Government will cost you £2,400 in tax

LABOUR

  • Big day: Labour’s manifesto launch
  • New policy of a windfall tax on oil companies
  • Claims the policy is ‘fully costed’
  •  Topline(s):
    • This is a once in a generation chance to get real change

LIB DEM

  • U-Turn with Swinson claiming they could back a Boris government on the condition his deal was put to a referendum
  •  Topline(s):
    • We’re the only party that can take seats off the Tories.

Brexit Party

  • Ran their party election broadcast last night
  • Manifesto launch day tomorrow
  • Topline(s)
    • The Brexit Party are the only choice in hardcore Labour areas

Cut through

  • Labour manifesto launch

Latest polls:

IpsosMORI: CON: 44% (+3) LAB: 28% (+4) LDEM: 16% (-4) BREX: 3% (-4)
ComRes: CON: 42% (+1) LAB: 31% (-2) LDEM: 15% (+1) BREX: 5% (-)

Survation – Great Grimsby Constituency: CON: 44% (+2) LAB: 31% (-18%) BREX: 17% (+17) LDEM: 4% (+1)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 1/2 (4/9)
    • No overall: 7/4 (15/8)
    • Labour: 25/1 (25/1)
    • Lib Dems: 250/1 (250/1)

22 Days To Go

TORIES

  • Boris accidentally lets slip his big tax pledge: to raise the National Insurance threshold to £12,500
  • Fallout from CCHQ’s fact-check rebrand
  • Boris visits Teesside factory
  •  Topline(s):
    • Corbyn refused 9 times last night to say whether he’s leave or remain

LABOUR

  • Spent today rebutting various claims Boris made in the TV debate
  •  Topline(s):
    • Labour will bring about a green industrial revolution

LIB DEM

  • Lib Dem manifesto launch day
  • Announcement of 20,000 new teachers
  •  Topline(s):
    • Give every child the education they deserve

Brexit Party

  • Farage running clips of his BBC Leaders Debate from last night
  • Topline(s)
    • The Brexit Party are the only choice in hardcore Labour areas

Cut through

  • ITV Debate fallout
  • Tory fact-check row
  • Boris tax cut pledge

Latest polls:

YouGov – who won the debate?: Boris: 51% Corbyn 49%

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 4/9 (1/2)
    • No overall: 15/8 (15/8)
    • Labour: 25/1 (25/1)
    • Lib Dems: 250/1 (250/1)

24 Days To Go

TORIES

  • Boris abandons corporation tax cut pledge at CBI speech, saying the £6 billion saved will go toward the NHS
  • But Tories will cut other business taxes, including National Insurance Contributions
  • Tories highlighting tax cuts for ordinary people
  • Topline(s):
    • Corbyn will cost you £2,400 in tax
    • Tories support business

LABOUR

  • Labour campaigning around the anniversary of Section 28’s repeal in 2003
  •  Topline(s):
    • The Tories have a poor record on LGBT rights
    • Labour isn’t a threat to businesses
    • The Tories will attack workers’ rights with President Trump

LIB DEM

  • The Lib Dems will spend £100 billion tackling the climate emergency
  • Lost their court battle to take part in the TV debates, alongside the SNP
  •  Topline(s):
    • If you want to get Brexit done, you’re not a party of business

Brexit Party

  • Brexit Party will abolish the House of Lords
  • Topline(s)
    • The Brexit Party are standing in the seats Tories have never won – Leavers, don’t waste your vote

Cut through

  • Boris shelves business tax cut to help fund the NHS

Latest polls:

ICMResearch: CON: 42% (+3) LAB: 32% (+1) LDEM: 13% (-2) BREX: 5% (-3)
Survation: CON: 42% (+7) LAB: 28% (-1) LDEM: 13% (-4) BREX: 5% (-5)

Survation preference for PM: Boris: 47% (+6) Corbyn: 16% (-2) Swinson: 15% (-6)

PaddyPower Majority Odds (Previous in Brackets):

    • Tories: 2/5 (8/15)
    • No overall: 2/1 (7/4)
    • Labour: 25/1 (20/1)
    • Lib Dems: 250/1 (150/1)

Campaign Round-Up: 27 Days To Go

TORIES

  • Day dismissing Labour’s policy of nationalising BT
  • Launched their battlebus
  • New promises to cut business taxes to help the highstreet
  • Topline(s):
    • Labour will open our borders
    • Labour can’t deliver free internet

LABOUR

  • Big announcement to provide free broadband to every home
  •  Topline(s):
    • It’s time to connect the country
    • The next manifesto will amount to real change

LIB DEM

  • The Lib Dems will spend £100 billion tackling the climate emergency
  • Still lobbying to take part in the TV debates
  •  Topline(s):
    • Brexit is costing the economy £1 billion per week

Brexit Party

  • Focus on their constitutional reforms, including the abolition of the House of Lords
  • Topline(s)
    • Vote for The Brexit Party to stop a second referendum!
[…] Read the rest

+ READ MORE +

Campaign Round-Up: 35 Days To Go

TORIES

  • Economy Day. Saj Speech.
  • Three ex-Labour MPs voting Tory
  • “Keep their knickers on” candidate comments row
  •  Topline(s):
    • Former Labour MPs Ian Austin and John Woodcock say Corbyn would be a disaster
    • Labour means economic chaos
    • Best thing for economy is getting Brexit done

LABOUR

  • Battlebus launch
  • Labour will “borrow to invest” on an unprecedented scale
  • Watson resignation fallout
  • Topline(s)
    • Labour will shift the economic balance of power north
    • Labour’s borrowing will pay for itself

LIB DEM

  • Forged a ‘Remain Alliance’ with the Greens and Plaid Cymru
  • Topline(s)
    • Stop Brexit

BREXIT PARTY

  • Richard Tice is standing in Hartlepool
  • Topline(s)
    • Boris is offering a Remainer’s Brexit

Cut through

  • More borrowing from both Tories and Labour

Latest polls:

YouGov: CON: 36% (-2) LAB: 25% (-) LDEM 17% (+1) BREX: 11% (-)

PaddyPower Majority Odds (Previous in Brackets):

  • No overall: 5/6 (10/11)
  • Tories: 6/5 (11/10)
  • Labour: 14/1 (14/1)
  • Brexit Party: 150/1 (150/1)
  • Lib Dems: 150/1 (150/1)
[…] Read the rest

+ READ MORE +

Campaign Round-Up: 37 Days To Go

TORIES

  • Staying quiet; letting Lib Dems and Labour scrap it out
  • Rees-Mogg leads news with ‘insulting’ Grenfell comments.
  • Philip Hammond won’t stand
  • Topline(s):
    • Labour’s Brexit position is as clear as mud

LABOUR

  • Attacking Rees-Mogg’s Grenfell comments
  • Clarifying Brexit policy
  • A UK-US trade deal could cost NHS an extra £500 million a week
  • Topline(s)
    • Trump trade deal will lower food standards and cost NHS

LIB DEM

  • Stopping Brexit will generate £50 billion extra tax revenue over the next 5 years
  • Questioned over leaflet poll claims
  • Ruled out coalition with Labour or Tories
  • Topline(s)
    • Jo Swinson can be the next Prime Minister

BREXIT PARTY

  • Farage goes to on tour to Bolsover and Mansfield
  • Labour run by intellectuals, barely mentions Tories
  • Topline(s)
    • 5 million Labour leave supporters are there for the taking

Cut through

  • Jacob Rees-Mogg’s Grenfell gaffe
  • Jo Swinson made a speech

Latest polls:

YouGov London Voting Intention: LAB: 39% (+4) CON: 29% (+6) LDEM 19% (-2) BREX: 6% (-4) GRN: 5% (-2)

YouGov ‘Who Would Make the Best PM’ (Wales Only): Boris: 41% Corbyn: 26%

PaddyPower Majority Odds (Previous in Brackets):

  • No overall: 10/11 (Evens)
  • Tories: Evens (5/6)
  • Labour: 14/1 (14/1)
  • Brexit Party: 100/1 (100/1)
  • Lib Dems: 150/1 (150/1)
[…] Read the rest

+ READ MORE +

Campaign Round-Up: 41 Days to Go

TORIES

  • Another quiet day. Tory discourse revolved around reaction to Nigel Farage’s Brexit Party launch speech.
  • Topline(s):
    • A vote for Farage will split the vote and let in Remainers – it will sabotage Brexit.

LABOUR

  • Headlines this morning all carried yesterday’s launch through to the public.
[…] Read the rest

+ READ MORE +

Campaign Report: 2 Days to Go

podium

Leave message: Steve Hilton says Cameron knows Britain can’t control EU immigration.

Remain message: George Soros backs Remain.

Cut through: The PM’s appeal to Remain.

Leave social media count: 521,676 likes, 64,715 followers.

Remain social media count: 514,910 likes, 44,499 followers.[…] Read the rest

+ READ MORE +

Campaign Report: 8 Days to Go

brexit flotilla collage

Leave message: Remain’s threats and scare tactics are totally hollow.

Remain message: Osborne: We’ll bring in a post-Brexit budget full of cuts and taxes.

Cut through: Farage’s fishermen flotilla fly flags for freedom.

Leave social media count: 495,292 likes, 60,663 followers.[…] Read the rest

+ READ MORE +

Campaign Report: 9 Days to Go

beleave in britain

Leave message: Leave ministers commit to same level of EU funding post-Brexit.

Remain message: Corbyn: Stay, or the NHS gets it.

Cut through: The Sun comes out for Leave.

Leave social media count: 488,043 likes, 59,735 followers.

Remain social media count: 474,801 likes, 38,521 followers.[…] Read the rest

+ READ MORE +

Seen Elsewhere