Hack Confuses Government and Telegraph Campaign

Gordon Rayner is The Telegraph’s political editor, today his byline was on a story claiming that “new advertisements have started appearing yesterday following criticism that the Government slogan was too vague”. An astonished government source tells Guido “Gordon is a moron, Telegraph executives helped devise the campaign, taxpayers just paid for it”.

It is not a government campaign, it is a backdoor subsidy for financially desperate newspapers to keep them alive. The campaign was created by the dead tree press trade body Newsworks, who explain in a press release:

“Branded content ran in today’s papers and online with the words “keep our distance, wash our hands, think of others and play our part” highlighted the heartfelt stories that show how the country is working together.

Sponsored stories include everything from a school trust delivering food hampers to the families most at need in Yorkshire (via the The Telegraph) to a team of engineers aiming to supply an incredible 10,000 ventilators within 100 days to hospitals across the country, something that would have normally taken over two years (via Kent Online).
The “All in, all together” campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to.”

Slagging off an advertiser in these financially challenging times for newspapers is brave. Slagging off the government for a campaign your own paper helped create is special…

mdi-timer 20 May 2020 @ 17:00 20 May 2020 @ 17:00 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Philip Lee is Lost

As co-conspirators will know Philip Lee has raised more money than he can legally spend in this general election. It really does look like he has money to burn. Take his digital advertising for example, Guido knows a little about targeted advertising, he also knows that Lee is standing for the LibDem’s in Wokingham, John Redwood’s constituency. So why is he targeting his advertising to Woking?

Does the former MP for Bracknell in Berkshire feel a little lost? Here’s a tip, aim your adverts at people who can actually vote for you….

mdi-timer 11 November 2019 @ 15:20 11 Nov 2019 @ 15:20 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Twitter Bans Political Advertising

Twitter CEO Jack Dorsey announces worldwide ban on political advertising:

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money. While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions. Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale…”

A cynic might add that Twitter made little money out of political advertising compared to Facebook…

mdi-timer 30 October 2019 @ 20:25 30 Oct 2019 @ 20:25 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Wannbe Labour Candidate’s Epic Selection Video


Epic from Tareq, shame he’s a terrorist sympathiser…

He’ll fit right in with Jeremy.

mdi-timer 29 August 2019 @ 17:00 29 Aug 2019 @ 17:00 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Gillette Switch Strategy After Ad Backlash

Gillette have made an apparent switch in advertising strategies after their parent company suffered an $8 billion hit to its value last month, in the aftermath of its new ‘woke’ advertising strategy which provoked a strong online backlash.

Now new Aussie ads by the company (that would be at risk of being banned in the UK due to ‘gender stereotyping’ rules) focus on traditionally masculine firefighters, in an apparent rebuke to the anti-masculine ads the company promoted earlier this year. Turns out consumer power actually matters…

mdi-timer 22 August 2019 @ 14:20 22 Aug 2019 @ 14:20 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Government Cracking Down on Food It Describes as Healthy

New research assessing the Government’s Childhood Obesity Strategy has revealed that the proposals would be far more drastic than most politicians realise. The proposals advocate severe restrcitions on the advertising, sale, display, and affordability of what campaigners call ‘junk food.’ But there is no legal definition of junk food…

The Government instead takes ‘junk food’ to mean all food that is ‘high in fat, sugar, and salt’ (HFSS food as defined by the Nutrient Profiling Model). This includes raisins, sultanas, most tinned fruit, most yoghurts, nearly all cheese (including half-fat cheese), cream crackers, tomato soup, hummus, ham, pesto, cereal bars, pure orange juice, olive bread, salami, many pasta sauces, butter, margarine, more than half of all meat, and one in every four sandwiches. Not exactly the bargain buckets that come to mind when the word ‘junk food’ is mentioned…

Under the Government’s proposals, all of these items (some of which are even recommended by the NHS as healthy ‘sugar swaps’) will be subject to pricing, promotion and advertising restrictions, a 9pm broadcast advertising ban, a ban on price promotions like meal deals and buy-one-get-one-free, and a display ban at shop entrances, checkouts and at the end of aisles. The Government’s bonkers strategy leaves us sleepwalking towards a miserable nannying tasteless future…

mdi-timer 7 March 2019 @ 11:01 7 Mar 2019 @ 11:01 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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