Philip Lee is Lost

As co-conspirators will know Philip Lee has raised more money than he can legally spend in this general election. It really does look like he has money to burn. Take his digital advertising for example, Guido knows a little about targeted advertising, he also knows that Lee is standing for the LibDem’s in Wokingham, John Redwood’s constituency. So why is he targeting his advertising to Woking?

Does the former MP for Bracknell in Berkshire feel a little lost? Here’s a tip, aim your adverts at people who can actually vote for you….

mdi-timer 11th November 2019 @ 3:20 pm 11th Nov 2019 @ 3:20 pm mdi-comment Comments
Twitter Bans Political Advertising

Twitter CEO Jack Dorsey announces worldwide ban on political advertising:

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money. While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions. Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale…”

A cynic might add that Twitter made little money out of political advertising compared to Facebook…

mdi-timer 30th October 2019 @ 8:25 pm 30th Oct 2019 @ 8:25 pm mdi-comment Comments
Wannbe Labour Candidate’s Epic Selection Video


Epic from Tareq, shame he’s a terrorist sympathiser…

He’ll fit right in with Jeremy.

mdi-timer 29th August 2019 @ 5:00 pm 29th Aug 2019 @ 5:00 pm mdi-comment Comments
Gillette Switch Strategy After Ad Backlash

Gillette have made an apparent switch in advertising strategies after their parent company suffered an $8 billion hit to its value last month, in the aftermath of its new ‘woke’ advertising strategy which provoked a strong online backlash.

Now new Aussie ads by the company (that would be at risk of being banned in the UK due to ‘gender stereotyping’ rules) focus on traditionally masculine firefighters, in an apparent rebuke to the anti-masculine ads the company promoted earlier this year. Turns out consumer power actually matters…

mdi-timer 22nd August 2019 @ 2:20 pm 22nd Aug 2019 @ 2:20 pm mdi-comment Comments
Government Cracking Down on Food It Describes as Healthy

New research assessing the Government’s Childhood Obesity Strategy has revealed that the proposals would be far more drastic than most politicians realise. The proposals advocate severe restrcitions on the advertising, sale, display, and affordability of what campaigners call ‘junk food.’ But there is no legal definition of junk food…

The Government instead takes ‘junk food’ to mean all food that is ‘high in fat, sugar, and salt’ (HFSS food as defined by the Nutrient Profiling Model). This includes raisins, sultanas, most tinned fruit, most yoghurts, nearly all cheese (including half-fat cheese), cream crackers, tomato soup, hummus, ham, pesto, cereal bars, pure orange juice, olive bread, salami, many pasta sauces, butter, margarine, more than half of all meat, and one in every four sandwiches. Not exactly the bargain buckets that come to mind when the word ‘junk food’ is mentioned…

Under the Government’s proposals, all of these items (some of which are even recommended by the NHS as healthy ‘sugar swaps’) will be subject to pricing, promotion and advertising restrictions, a 9pm broadcast advertising ban, a ban on price promotions like meal deals and buy-one-get-one-free, and a display ban at shop entrances, checkouts and at the end of aisles. The Government’s bonkers strategy leaves us sleepwalking towards a miserable nannying tasteless future…

mdi-timer 7th March 2019 @ 11:01 am 7th Mar 2019 @ 11:01 am mdi-comment Comments
People’s Vote Splurging Cash on Facebook ‘Micro-Targeting’

Facebook have published pages political spending for October to December this year, revealing that far and away the biggest spenders were Remain campaigners. The People’s Vote campaign came in with the highest spending of any political organisation, in fact being the only campaign to reach six figures, splurging £150,841 in just over two months. Who funds them…?

Interestingly, the Government has promoted just eleven different adverts over the whole period, compared to a staggering 1,238 from the People’s Vote campaign – around twenty different adverts a day. If Guido were more conspiratorially-minded he might say that sounds suspiciously like ‘dark ad’ micro-targeting…

mdi-timer 10th December 2018 @ 4:44 pm 10th Dec 2018 @ 4:44 pm mdi-comment Comments
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