Government Cracking Down on Food It Describes as Healthy

New research assessing the Government’s Childhood Obesity Strategy has revealed that the proposals would be far more drastic than most politicians realise. The proposals advocate severe restrcitions on the advertising, sale, display, and affordability of what campaigners call ‘junk food.’ But there is no legal definition of junk food…

The Government instead takes ‘junk food’ to mean all food that is ‘high in fat, sugar, and salt’ (HFSS food as defined by the Nutrient Profiling Model). This includes raisins, sultanas, most tinned fruit, most yoghurts, nearly all cheese (including half-fat cheese), cream crackers, tomato soup, hummus, ham, pesto, cereal bars, pure orange juice, olive bread, salami, many pasta sauces, butter, margarine, more than half of all meat, and one in every four sandwiches. Not exactly the bargain buckets that come to mind when the word ‘junk food’ is mentioned…

Under the Government’s proposals, all of these items (some of which are even recommended by the NHS as healthy ‘sugar swaps’) will be subject to pricing, promotion and advertising restrictions, a 9pm broadcast advertising ban, a ban on price promotions like meal deals and buy-one-get-one-free, and a display ban at shop entrances, checkouts and at the end of aisles. The Government’s bonkers strategy leaves us sleepwalking towards a miserable nannying tasteless future…

People’s Vote Splurging Cash on Facebook ‘Micro-Targeting’

Facebook have published pages political spending for October to December this year, revealing that far and away the biggest spenders were Remain campaigners. The People’s Vote campaign came in with the highest spending of any political organisation, in fact being the only campaign to reach six figures, splurging £150,841 in just over two months. Who funds them…?

Interestingly, the Government has promoted just eleven different adverts over the whole period, compared to a staggering 1,238 from the People’s Vote campaign – around twenty different adverts a day. If Guido were more conspiratorially-minded he might say that sounds suspiciously like ‘dark ad’ micro-targeting…

Taxpayers’ Alliance Updates Iconic Tory Debt Poster

Remember this?

The crisis is worsening so the Taxpayers’ Alliance have updated the poster:

Now every child in Britain is born owing £26,500.

What is Phil Hammond going to do about the Tory Debt Crisis?

Telegraph Advertising on MailOnline

The Telegraph‘s “premium” offering is struggling. Online ABCs for December released this week show average daily unique visitors down 13.2% year on year. This paywall induced fall means the Telegraph has now slipped behind the re-vamped Sun site, despite heavy investment in targeting a popular audience. Things are so bad that the Telegraph has taken to advertising on MailOnline. Although almost certainly programmatic, ironic to see a huge Telegraph banner plastered across the front of the world’s most visited news website…

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