ASA Censors Poundland’s Teabagging Elf and Tunnock’s Tennis Treat

The censorious self-appointed bureaucrats at the Advertising Standards Authority have previously targeted anti-gay marriage advertsanti-environmentalist advertsFathers4Justice adverts, pro-hanging adverts and women in bikinis in their insidious campaign against politically incorrect causes. This morning they have banned Poundland’s teabagging elf, the light-hearted campaign that took place around Christmas to much amusement on Twitter, for being “demeaning to women”. Poundland said in a statement: “Britain’s the home of saucy postcards, Carry On films and panto, so I’m sad the ASA found my double entendres hard to swallow”.

This Tunnock’s Tea Cakes advert was also censored, with the ASA ruling it objectified women and was socially irresponsible. Sigh.

Politically Correct Advertising Standards Authority Threaten to Censor Teabagging Elf

The censorious bunch of self-appointed bureaucrats at the Advertising Standards Authority have targeted anti-gay marriage advertsanti-environmentalist advertsFathers4Justice adverts, pro-hanging adverts and women in bikinis in their insidious campaign against politically incorrect causes. Their latest investigation is into Poundland’s teabagging elf, who caused a storm in a teacup over Christmas. Literally several vastly overpaid men will be sitting in a room discussing whether an image of an elf holding a teabag over a plastic doll is against their code. The investigation is going to last months. And all because some lefties moaned on Twitter. Free the teabagging elf!

Friends of the Earth Rapped Over Fake Fracking Claims

Friends of the Earth has been rebuked by the advertising regulator and forced to promise it will not repeat pseudo-scientific claims about the economic, environmental and health effects of fracking. FoE published a scaremongering campaign leaflet last year warning fracking would be responsible for everything from falling house prices to asthma and cancer. Now the Advertising Standards Authority has extracted a pledge from the group that future literature will not include the claims, none of which could be evidenced. The watchdog said the environmentalists must:

  • Not claim that fluid used in fracking contains chemicals dangerous to human health or that it would contaminate drinking water;
  • Not claim a US fracking site was responsible for increases in asthma rates or that the public would be at risk of equivalent increases in asthma rates in the UK;
  • Not claim that there is an established risk of the chemicals concerned causing cancer and other conditions among the local population;
  • Not claim that fracking will cause plummeting house prices.

That means the entire ‘scientific’ basis of FoE’s anti-fracking lobbying effort has been debunked. Importantly, these now banned claims were made on a leaflet intended to solicit donations from the public: Friends of the Earth is a registered charity. Guido understands a complaint has been put in to the Fund Raising Regulator. FoE is yet to remove the claims from its website. Quite literally fracking unbelievable…

Woman Sucks Donkey C*ck on Guardian Front Page

donkey-cock-6

The Guardian have been made to look an ass after a third-party advertising network posted a photo of a woman performing oral sex on a donkey on the front page of their website. Guido has pixellated the image above. Expecting kickback, the Guardian appear to have now closed down all third party network ads on their site. Mule’ll be sorry if you’re the ad network responsible. No braying at the back…

UPDATE: 


As much as we are enjoying the speculation as to our online entertainment, this was in fact sent in by a reader. We originally had a phone call, which we dismissed as improbable. Then we got sent a screenshot from a second source…

5 Times BuzzFeed Featured Jack Wills

BUZZFEED jack wills

The federasts at BuzzFeed love to trumpet their trendy appeal to a higher ethical code. Even in the age of aggressive native marketing and advertorials, BuzzFeed has promised to never run stories about ads it’s being paid for:

“Appreciation buzz posts celebrating a fun or cool ad are fine, as are posts critical of ads — but that content should not be about ads BuzzFeed’s business side has created.”

That’s all well and good, especially as doing so could be in breach of EU directive 2005/29/EC, which places a firm ban on “Using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content” – in other words, advertorials which don’t carry a “sponsored” or “advert” heading.

BuzzFeed has so far run five stories featuring the Jack Wills brand, purely as an act of “celebrating a fun or cool ad”. Here are our fave snaps from them:

1. Those totes-beaut hoodies.

jack wills hoody

2. That fetch Jack Wills in Cheshire

cheshire jack wills

3. …and that even fetcher one in Surrey.

jack wills surrey

4. Got to love those JW scents.

jack wills spray

5. And last but not least, all those steamy Jack Wills models wearing Jack Wills clothes.

BUZZFEED jack wills models

After asking BuzzFeed a spokesman was quick to tell Guido there was no commercial relationship between the trendy site and clothing company – after all, they’ve fallen foul of native advertising laws before on articles by “Brand Publishers”. You won’t believe what BuzzFeed’s shareholders must think about running (unpaid?) advertorials…

UPDATE: UK editor Janine Gibson tweets in response ‘In the words of Tina Fey: “Nope. Not product placement. That’s just the kind of revenue creating geniuses we are.”‘

More Censorship From the Politically Correct ASA

The censorious bunch of self-appointed bureaucrats at the Advertising Standards Authority have targeted anti-gay marriage adverts, anti-environmentalist advertsFathers4Justice adverts and pro-hanging adverts in their insidious campaign against politically incorrect causes.

Now Chris Smith’s bloated regulator has decreed that a weight loss advert featuring a woman in a bikini can no longer be shown on the London Underground. Because some lefties moaned on Twitter.

The ASA say:

“Although the ad won’t appear in the meantime, we’ve launched an investigation to establish if it breaks harm and offence rules or is socially irresponsible. We will now carefully and objectively explore the complaints that have prompted concerns around body confidence and promptly publish our findings.”

These people must be stopped.

Politically Correct ASA Bans Sun “Date” Advert… But Gives Green Light to Rivals to Do the Same

This is the Sun fantasy football advert banned in the latest politically correct ruling from the censorious Advertising Standards Authority. The light-hearted offer gave readers the chance to be “entered in to a prize draw for a date with a Page 3 girl”, the sort of competition prize regularly offered recently by other media outlets, such as the Daily Echo’s “win a date with Amy Childs”, Capital FM’s “win a date with Enrique!”, and the Star’s “win a date with Danielle Lloyd: Dani is naked and she wants you!”.

For some reason the ASA, chaired by renowned part-time floods expert and Labour peer Chris Smith, decided that only the Sun’s advert was “demeaning to women”, “objectified those offered as prizes” and was “likely to cause serious or widespread offence”. Almost as if the ASA has a massively unsubtle political agenda

Another Politically Correct ASA Ruling Chris Smith’s Council Vetoes Criticism of Anti-Smoking Ad

asa-The Advertising Standards Authority (ASA), chaired by renowned part-time floods expert Chris Smith, has bizarrely overturned a ruling by its executive criticising a “misleading” Department for Heath anti-smoking advert.

During an 18 month investigation, the ASA’s executive on three separate occasions upheld a complaint by smokers’ rights group Forest, which had accused a recent Department of Health ad campaign of being “misleading” and “omitting material information”. Yet this week the ASA council announced it was overruling its executive’s decision, instead suddenly finding that the Department of Health ad wasn’t misleading after all. Forest say the decision is “inexplicable”accusing the Department of Health of “doing everything it could to derail our complaint”. A full timeline of how the ASA stonewalled the investigation before mysteriously contradicting itself can be read here.

The ASA at the same time decided to uphold complaints by tobacco control groups about Japan Tobacco’s 2013 advert which reprinted a 2011 Department of Health email about the lack of hard evidence for plain packaging. Given “hard evidence” in the context of the advert could only have meant real-life, practical evidence that did not exist in May 2011 as no country in the world had introduced plain packaging, it was hardly misleading to reprint, in full, an email written by the Department of Health. All this is occurring with just over a week to go before the end of the third UK consultation on plain packaging and there still isn’t any hard evidence to show that it works.

The ASA has a long track record of making rulings against less politically correct causes such as anti-gay marriage adverts, anti-environmentalist adverts, Fathers4Justice adverts and pro-hanging adverts. Asked by its executive to find against a politically correct government anti-smoking advert, however, the ASA council headed by Lord Smith vetoed the recommendation. Yet another example of the ASA’s politically correct agenda…

Shapps A-OK With ASA, No Adverts to Ban

The Indy seem rather pleased with their report that the Advertising Standards Authority has launched a probe into the whole Grant Shapps/Michael Green affair. The internet guru won’t be breaking a sweat just yet – as Guido understands it there were no paid adverts on websites run by the Tory chairman’s alter ego so there is no advert to ban. In any case the ASA has no statutory authority, no mandate and no enforcement powers.

It’s hardly surprising that they would get involved though. The ASA is chaired by Chris Smith, the former Labour MP and now peer. They are a censorious bunch of self-appointed bureaucrats making politically correct judgements in areas they should not go into. To call them a “kangaroo court” would be to insult the powers of jurisprudence wielded by antipodean mammals. They have no place in a free democracy…

UPDATE: The ASA has “investigated” and made “rulings” on anti-gay marriage adverts, anti-environmentalist adverts, Fathers4Justice adverts, pro-hanging adverts – do you see a politically correct agenda here? They should stay out of political advertising.

The ASA are not above making false claims themselves. They claim to be an “Authority” when in fact they have no more authority than the Girl Guides, with no legal powers whatsoever.  They claim to be an independent regulator when in fact they are 100% funded by the big advertising agencies. They also claim on their website to be “successfully regulating online advertising”. Odd that they have written to Guido pleading with him to comply with their censorship demands lest the whole ASA compliance system fails. We didn’t and there was nothing they could do about it.



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