Dead Tree Press Not for Gen Z

The News Media Alliance’s report “The Key To Gen Z” investigating how publishers can turn 20-somethings into regular readers, warns

“This audience equates ‘newspaper’ with killing trees and grandma’s house…it is their grandparents – not their parents – that they associate with reading the newspaper. It’s the word ‘paper’ they dislike. Position yourself as an online news outlet that can meet their needs.”

mdi-timer February 21 2022 @ 12:02 mdi-share-variant mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-printer
Home Page Next Quote
View Comments