Piers Still Losing to GB News in Prime Time

Given Piers is boasting about getting “DOUBLE” the ratings of Sky News last night – it appears he now once again believes conventional ratings matter – Guido did his due diligence and checked the BARB figures. In fairness to Piers, Uncensored got 55,600 viewers last night across the hour, with Sky managing 29,500 from 7-7:30 pm, before dropping to 26,600 in the second half of the slot. Well done Piers.

What Piers forgot to mention is he was beaten by GB News, again. Mark Steyn got 64,500 viewers in the same slot, with Farage storming to the front of the pack again with 105,700 an hour earlier. Farage also topped the BBC, which managed 84,900 in his slot…

Patrick Christys, covering for Dan Wootton, got 49,000, virtually neck-and-neck with Beth Rigby’s new show at 50,800. Tom Newton Dunn, meanwhile, entertained his loyal fan club of 4,600…

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Farage and Wootton Smash Piers’ Viewing Figures Again

It was a big politics night last night, all happening in the evening primetime hours. It’s been a while since Guido last checked in on TalkTV’s ratings, and given yesterday’s packed news flow, he thought it was time to take another look. Despite broadcasting a blockbuster two-hour special last night, Unwatched clocked in with 46,700 viewers, half Farage’s 99,400 and just over a third of Dan Wootton’s audience of 115,000 viewers. Tom Newton Dunn also aired for two hours, to the delight of his 4,000 or so viewers…

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GB News Again Beats TalkTV in Every Prime Time Slot

Another rough start to the week for TalkTV. The latest BARB figures show GB News thrashed them in every prime time slot last night, with Farage miles ahead at 99,000 viewers. Piers Morgan Unwatched came in fifth with 42,500. Maybe his upcoming six-week break in the summer will be a chance to recharge the batteries…

Piers was beaten last night by Bev Turner (standing in for Dewbs), Mark Steyn, Dan Wootton, and of course, Nigel. The last 15 minutes of Piers Morgan Unwatched recorded a zero percentage audience share. Turner, as a stand-in presenter, even scored higher than her colleagues broadcasting in the later, usually more popular slots. She got 53,500, while Steyn got 47,900 and Wootton got 44,100.

Meanwhile over in the baby-Shard, Tom Newton Dunn’s Lazarus-like resurgence back into five figure viewership is, sadly, over. Last night only 4,600 people tuned in. At least he did better than Sharon Osborne, who was watched by just 2,200 viewers. Still early days…

UPDATEAn earlier version of this article referenced Michelle Dewberry as the presenter in second place. Bev Turner actually stood in for Dewberry last night. She tweeted “I’m sure Piers Morgan is delighted for me. I couldn’t know because I’m blocked.” Mea culpa…

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Farage Crushes TalkTV’s Ratings Again, Piers Up from All Time Low

Piers has already boasted this morning about how his ratings “DOUBLED” last night compared to Monday’s figures, going from 40,300 to 82,600. Guido has the BARB figures, and while Piers is right, it was only yesterday that Piers was busy insisting television views don’t matter, and it’s all about the online metrics. Maybe that only applies when your channel is getting walloped in every primetime slot…

The box office bad news for Piers Morgan is that he is still trailing behind Nigel Farage, who is still miles ahead with 113,2000 tuning in last night. Tom Newton Dunn also had a winner yesterday, going from 1,200 viewers on Monday to 1,400 last night. The only way is up, surely…

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Tom Newton Dunn’s Show Drops to Zero Viewers on TalkTV

The latest TalkTV BARB figures show The News Desk with Tom Newton Dunn twice dropped to zero viewers detected last night, with nobody watching between 7pm-7:15pm and again from 7:30pm-7:45pm. There is one silver lining: as people tuned in for Piers at the end of the show, his average viewership actually increased to a mighty 4,800 at one point, up from 3,600 the night before. Things can only get better?

Meanwhile over at Piers Morgan Unwatched, the good news is it appears his viewership decline has bottomed out. His average viewership last night was 76,700, with around 118,000 tuning in at the start, and roughly 62,000 sticking around for the rest of the hour. The bad news is that’s half-a-percent of the prime time audience. 4,700 streamed the show on YouTube, which isn’t far off the average number of streams for an episode of Guido Talks. A show we usually filmed on our phones… 

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Talk TV’s News Desk Has 3,600 Viewers, New Low for Piers

Last night’s BARB figures show that Nigel Farage had seven times the audience share that Talk TV’s The News Desk with Tom Newton Dunn achieved. Admittedly Tom only managed to earn an average viewership of 3,600… 

Speaking about his show, Tom has emphasised that it is not going to be right-wing like sister channel Fox News, claiming “We serve no political agenda or ideology.” Which will surely make it bloodless and dull.

Later on, Piers Morgan Unwatched had a peak viewership of 75,800 – his smallest audience so far. Over on GB News, Dan Wootton peaked higher later that night with 79,700 viewers. Guido watched Piers’ show in full for the first time last night, and it was actually quite good compared to a lot of broadcast dross; more pace-y and dynamic than most current affairs shows. It can’t be helped that it “inherited” only 3,600 viewers from the previous show…

mdi-timer 3 May 2022 @ 11:12 3 May 2022 @ 11:12 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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