WATCH: Piers Called C-Word by Extremist Trans Activist

Takes someone very talented to come across as the biggest arse on Piers’s show…

mdi-timer 16 May 2022 @ 20:55 16 May 2022 @ 20:55 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Piers Morgan’s ‘Offence’ Schtick Flops

With a £4 million marketing spend for the launch of TalkTV it’s impossible to walk around without seeing Morgan’s face on a giant billboard, phone box or the side of a bus, with one of the most common adverts implying the show’s so offensive to ‘snowflakes’ it merely features Piers pointing to News UK’s complaints department address. While we can’t know how many complaints News UK has received, we can get a pretty good idea by looking at the public figures from Ofcom. It turns out it’s difficult to get many complaints if no one’s tuning in…

Their most recent weekly audience report covered April 26th to May 2nd – Piers’s launch week when he had six-figure viewing numbers. According to the quango’s stats, his show failed to breach the 50 complaints threshold to warrant publication. Gogglebox did, on the other hand, with 68 complaints. Wider channel statistics show GB News registered 459 complaints in the latest update, whereas TalkTV managed a whopping five across its entire week’s output. Piers has fallen a long way since his days of raking in 55,000 complaints off the back of one TV appearance…

Last night Nigel Farage on GB News got twice as many viewers as Pier Morgan on TalkTV. The GB News primetime slots overall have 4 times the audience share of TalkTV…

mdi-timer 12 May 2022 @ 10:06 12 May 2022 @ 10:06 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Farage and Chopper Smash Piers and the Taliban

It’s time for Guido’s daily Piers update, and last night’s figures make even worse reading for his TalkTV team in West London, which is now disowned by many of the executives in the Baby Shard. Piers was once again beaten by Nigel Farage, though the margin of his hammering rose from 14,800 views shy of Nigel to 36,500, two thirds higher. Dan Wootton also beat Piers, by 20,400 views.

This is especially embarrassing for Piers and his team given they were so excited at having an ‘exclusive’ interview with the Taliban spokesman – after he’d been interviewed by almost everybody else in the media. Farage managed to knock these ratings out of the park with… The Telegraph’s Christopher Hope. Until tomorrow…

mdi-timer 11 May 2022 @ 11:18 11 May 2022 @ 11:18 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Piers Officially Beaten by GB News

TalkTV’s struggling flagship show Piers Morgan Unwatched is, after less than three weeks on air, trailing GB News’ shows in terms of TV audience size. Official BARB figures out this morning show Farage’s 7pm show peaked at 73,600 viewers against Piers’s 8pm flop of just 58,800. Before Piers points out the two aren’t direct time-slot competitors, GB News’ 8pm offering of Mark Steyn – hardly a household name – also managed to match Piers’s share and beat him on audience figures for 15 minutes. Dan Wootton was the news channel champion of the night with 75,100 viewers…

Piers Morgan is now trailing both Nigel Farage and Dan Wootton, with Mark Steyn increasingly competitive. The situation means Alan Partridge is even mocking Morgan:

If Piers is looking for consolation, at one point he beat that dire Daily Climate Show on Sky News. This will be bringing back unhappy memories of the sad decline of his CNN show…

mdi-timer 10 May 2022 @ 10:41 10 May 2022 @ 10:41 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Tom Newton Dunn’s Show Drops to Zero Viewers on TalkTV

The latest TalkTV BARB figures show The News Desk with Tom Newton Dunn twice dropped to zero viewers detected last night, with nobody watching between 7pm-7:15pm and again from 7:30pm-7:45pm. There is one silver lining: as people tuned in for Piers at the end of the show, his average viewership actually increased to a mighty 4,800 at one point, up from 3,600 the night before. Things can only get better?

Meanwhile over at Piers Morgan Unwatched, the good news is it appears his viewership decline has bottomed out. His average viewership last night was 76,700, with around 118,000 tuning in at the start, and roughly 62,000 sticking around for the rest of the hour. The bad news is that’s half-a-percent of the prime time audience. 4,700 streamed the show on YouTube, which isn’t far off the average number of streams for an episode of Guido Talks. A show we usually filmed on our phones… 

mdi-timer 4 May 2022 @ 12:07 4 May 2022 @ 12:07 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Talk TV’s News Desk Has 3,600 Viewers, New Low for Piers

Last night’s BARB figures show that Nigel Farage had seven times the audience share that Talk TV’s The News Desk with Tom Newton Dunn achieved. Admittedly Tom only managed to earn an average viewership of 3,600… 

Speaking about his show, Tom has emphasised that it is not going to be right-wing like sister channel Fox News, claiming “We serve no political agenda or ideology.” Which will surely make it bloodless and dull.

Later on, Piers Morgan Unwatched had a peak viewership of 75,800 – his smallest audience so far. Over on GB News, Dan Wootton peaked higher later that night with 79,700 viewers. Guido watched Piers’ show in full for the first time last night, and it was actually quite good compared to a lot of broadcast dross; more pace-y and dynamic than most current affairs shows. It can’t be helped that it “inherited” only 3,600 viewers from the previous show…

mdi-timer 3 May 2022 @ 11:12 3 May 2022 @ 11:12 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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