Piers’ Ratings Brag Backfires, Audience Gap With BBC Has Grown

Piers Morgan’s defensive ratings boast yesterday (following Guido’s article revealing GMB viewing figures falling in June) missed out a key detail that reinforced Guido’s point. Piers’ tweet of course does not mention numbers, just shares compared to last year. The actual figures Piers conveniently forgets to mention for yesterday are an average viewership of 831,300, compared to the BBC average audience through the same period of 1,418,800…

A difference of 587,500 – around the 600,000 gap Guido reported yesterday and much worse than the beginning of June’s gap of 406,000. Yes GMB is up year-on-year, so is the BBC, all thanks to people being stuck up due to Coronavirus. The audience gap between them is growing. Better luck next time Piers…

mdi-timer 3 July 2020 @ 12:00 3 Jul 2020 @ 12:00 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Former ITV Chairman Accuses GMB of Arrogance

Former BBC and ITV Chairman Lord Grade disappointed GMB presenters this morning when refusing to pander to their outrage over the Government’s boycott of the programme. As the number of days without a government spokesperson on the show hits 65, presenters Ben Shephard and Ranvir Singh asked Grade if he would have tolerated the boycott during his ITV tenure, and whether the Government have a “duty” to appear on the show. The knock on effect appears to be viewers joining the GMB boycott

Lord Grade caused faces to drop when he accused the presenters of “arrogance” in thinking they have the right of access to senior ministers, and that it’s up to the show to win the government’s confidence again – which must be done via “quiet diplomacy“. Which seems a better idea than rants on Piers Morgan’s Twitter account…

mdi-timer 2 July 2020 @ 11:59 2 Jul 2020 @ 11:59 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
GMB Lose 200,000 Viewers in June to BBC

The television industry’s official BARB figures are out for June and Piers Morgan is not boasting about them, so you can guess how they went. Relative to his rivals at BBC Breakfast it was a bad month, the importance of the relative figure is that Piers would otherwise try and blame the poor showing on poor news flow, lockdown fatigue or some other misdirection. The gap between the viewing figures for Good Morning Britain and BBC Breakfast was some 406,000 at the beginning of June, by the end of the month the gap widened by over 50% to 666,000. Who will Piers blame for the terrible performance? It turns out that his ranting and berating has not only led to a boycott by guests, it has led to an exodus of viewers…

mdi-timer 2 July 2020 @ 09:36 2 Jul 2020 @ 09:36 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Piers on Antisemitism Apology

Interviewing Anneliese Dodds on GMB this morning, Piers went in hard on last week’s sacking of Rebecca Long-Bailey, saying “it’s hard to imagine a more antisemitic trope than that”. Guido can think of something more antisemitic, Piers…

Herr Morgan also asked whether Becky should apologise, saying “she can’t seem to bring herself to say the word ‘sorry'”. Two weeks ago, the Campaign Against Antisemitism put out a statement in response to Guido’s exclusive photo of Piers’ party wear, saying:

Mr Morgan must clarify what exactly happened and, if the claims are true, make amends.

Over a fortnight on from Guido’s story, Piers is keeping stum…

mdi-timer 30 June 2020 @ 15:03 30 Jun 2020 @ 15:03 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
ITV Boss on “White Privilege”

ITV Boss Carolyn McCall signs letter on white privilege…

“The sad truth is that organisations have not been ready to have a challenging and frank conversation about systemic racism within the four walls of their own offices. This cycle of inaction and disengagement must end. As business leaders, we need to talk about white privilege. We need to talk about racism. We need to talk about the role we have played in maintaining this system for so long.”

mdi-timer 22 June 2020 @ 09:44 22 Jun 2020 @ 09:44 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Friday Caption Contest (Who’s That Girl? Edition)

Captions in the comments. Get in touch if you can identify the girl in the picture…

mdi-timer 19 June 2020 @ 12:49 19 Jun 2020 @ 12:49 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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