Piers Still Losing to GB News in Prime Time

Given Piers is boasting about getting “DOUBLE” the ratings of Sky News last night – it appears he now once again believes conventional ratings matter – Guido did his due diligence and checked the BARB figures. In fairness to Piers, Uncensored got 55,600 viewers last night across the hour, with Sky managing 29,500 from 7-7:30 pm, before dropping to 26,600 in the second half of the slot. Well done Piers.

What Piers forgot to mention is he was beaten by GB News, again. Mark Steyn got 64,500 viewers in the same slot, with Farage storming to the front of the pack again with 105,700 an hour earlier. Farage also topped the BBC, which managed 84,900 in his slot…

Patrick Christys, covering for Dan Wootton, got 49,000, virtually neck-and-neck with Beth Rigby’s new show at 50,800. Tom Newton Dunn, meanwhile, entertained his loyal fan club of 4,600…

mdi-timer 24 June 2022 @ 16:35 24 Jun 2022 @ 16:35 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Farage and Wootton Smash Piers’ Viewing Figures Again

It was a big politics night last night, all happening in the evening primetime hours. It’s been a while since Guido last checked in on TalkTV’s ratings, and given yesterday’s packed news flow, he thought it was time to take another look. Despite broadcasting a blockbuster two-hour special last night, Unwatched clocked in with 46,700 viewers, half Farage’s 99,400 and just over a third of Dan Wootton’s audience of 115,000 viewers. Tom Newton Dunn also aired for two hours, to the delight of his 4,000 or so viewers…

mdi-timer 7 June 2022 @ 14:30 7 Jun 2022 @ 14:30 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
GB News Again Beats TalkTV in Every Prime Time Slot

Another rough start to the week for TalkTV. The latest BARB figures show GB News thrashed them in every prime time slot last night, with Farage miles ahead at 99,000 viewers. Piers Morgan Unwatched came in fifth with 42,500. Maybe his upcoming six-week break in the summer will be a chance to recharge the batteries…

Piers was beaten last night by Bev Turner (standing in for Dewbs), Mark Steyn, Dan Wootton, and of course, Nigel. The last 15 minutes of Piers Morgan Unwatched recorded a zero percentage audience share. Turner, as a stand-in presenter, even scored higher than her colleagues broadcasting in the later, usually more popular slots. She got 53,500, while Steyn got 47,900 and Wootton got 44,100.

Meanwhile over in the baby-Shard, Tom Newton Dunn’s Lazarus-like resurgence back into five figure viewership is, sadly, over. Last night only 4,600 people tuned in. At least he did better than Sharon Osborne, who was watched by just 2,200 viewers. Still early days…

UPDATEAn earlier version of this article referenced Michelle Dewberry as the presenter in second place. Bev Turner actually stood in for Dewberry last night. She tweeted “I’m sure Piers Morgan is delighted for me. I couldn’t know because I’m blocked.” Mea culpa…

mdi-timer 31 May 2022 @ 11:19 31 May 2022 @ 11:19 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Farage Crushes TalkTV’s Ratings Again, Piers Up from All Time Low

Piers has already boasted this morning about how his ratings “DOUBLED” last night compared to Monday’s figures, going from 40,300 to 82,600. Guido has the BARB figures, and while Piers is right, it was only yesterday that Piers was busy insisting television views don’t matter, and it’s all about the online metrics. Maybe that only applies when your channel is getting walloped in every primetime slot…

The box office bad news for Piers Morgan is that he is still trailing behind Nigel Farage, who is still miles ahead with 113,2000 tuning in last night. Tom Newton Dunn also had a winner yesterday, going from 1,200 viewers on Monday to 1,400 last night. The only way is up, surely…

mdi-timer 18 May 2022 @ 10:48 18 May 2022 @ 10:48 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Farage and Chopper Smash Piers and the Taliban

It’s time for Guido’s daily Piers update, and last night’s figures make even worse reading for his TalkTV team in West London, which is now disowned by many of the executives in the Baby Shard. Piers was once again beaten by Nigel Farage, though the margin of his hammering rose from 14,800 views shy of Nigel to 36,500, two thirds higher. Dan Wootton also beat Piers, by 20,400 views.

This is especially embarrassing for Piers and his team given they were so excited at having an ‘exclusive’ interview with the Taliban spokesman – after he’d been interviewed by almost everybody else in the media. Farage managed to knock these ratings out of the park with… The Telegraph’s Christopher Hope. Until tomorrow…

mdi-timer 11 May 2022 @ 11:18 11 May 2022 @ 11:18 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Only Piers Beat GB News, Rest of TalkTV Trailed Rival

Piers Morgan took to Twitter this morning to laud his viewing figures from last night. According to Piers, his Trump interview viewing figures impressively beat the BBC News, Sky News and GB News broadcast offerings combined, with around 400,000 viewers. Ironically, the last time Guido can remember GB News beating Sky and the BBC was also a Trump interview...

What Piers doesn’t tell his followers is what happened to views either side of his debut. According to broadcast industry overnight figures from BARB, whilst Piers did beat BBC News, Sky News and GB News his colleagues flopped quite spectacularly. Newton Dunn’s News Desk was beaten by GB News, as was Sharon Osbourne’s show immediately after Piers, as was Daisy McAndrew at 10pm, as was the re-run of Piers’s show at 11pm. Ouch…

In light of these viewing figures Guido can’t help laughing at Grace Blakely, who when she was announced as a regular panellist on Tom Newton Dunn’s show a couple of weeks ago took to Twitter to explain her rationale for getting into bed with Rupert Murdoch, while refusing to appear on GB News:

Looks like Grace’s decision may, as we always suspected, be less about tactical or moral reasoning and more about cold hard cash…

mdi-timer 26 April 2022 @ 11:36 26 Apr 2022 @ 11:36 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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