The New European is closing a £500,000 funding round at a £5 million valuation. It boasts a number of rich, big name remainer celebrity backers like Lionel Barber (ex-FT) and Mark Thompson (ex-BBC). They reckon the investment will help it make a profit next year after consistently losing hundreds of thousands a year. Guido is not convinced this will be a profitable investment.
It seems fashionable for rich remainers to own their own loss-making publication, the hardline-centrist to soft-left, loss-making media space is well-funded and crowded; Prospect, Tortoise, Byline Times, New Statesman and The New European. They somehow give themselves multi-million valuations and raise investment on the back of it. Would you buy shares in a magazine on the back of a recommendation from Alastair Campbell? It seems “mission” investors will.
Over on the right-of-centre side of the political media, The Spectator booked over £2 million in profits last year, Guido is pleased to say we did well too. Are we doing something wrong consistently making actual profits?
Remain-cheerleading newspaper The New European has accidentally released an internal marketing note detailing its plan to “stir up controversy” and inflame community tensions across Britain’s Brexit heartlands. Guido today unveils the newspaper’s shocking front cover image which will lampoon residents of the Lincolnshire town of Skegness. The staggering picture – set to be displayed on newsstands across Britain within hours – belittles Skegness’s iconic ‘jolly fisherman’, depicting him as a two-finger saluting, evil-clown-faced Leave voter wearing a “Go Away” sweater, accompanied by the headline “Skegness is SO Brexit” and the strapline “Anthony Clavane visits the seaside to see if they still love Leave”.
The sneering front page was emailed out this afternoon accompanied by a note revealing The New European‘s ploy to sow division in order to boost sales:
“The cover story – Skegness: The seaside town that Brexit could close down; this is unlikely to go down well, locally, and there is an opportunity to stir up some controversy locally – worth sending the cover and the story to local television and newspapers (as I don’t suppose we sell many copies there).”
The image is indeed “unlikely to go down well locally” . Lincolnshire recorded the highest vote (75%) for Brexit in Boston, a town just 40 minutes drive from Skegness. Never mind Skegness, does the paper sell many copies anywhere?
UPDATE: Embarrassed New European has sent out a new email recalling its first message: