Martin Belam, possibly the most over-rated person on social media, is going back to the Guardian to continue wasting money on behalf of people who don’t really know what to do on the internet. He cratered over at Trinity Mirror, where the appeal of his Ampp3d / UsVsThem projects was lost on executives struggling to keep the media group viable. The Guardian itself reported “Trinity Mirror moved to close the sites last May, with the loss of almost 30 roles, citing high running costs for low volume of traffic”. Belam’s career is littered with supposedly innovative internet projects which are soon abandoned after having less appeal than cat GIFs. Read interviews with Belam over the years and he can sound a bit like fellow social media expert Siobhan:
The Guardian says “he is the perfect person to lead our new social strategy and team.” Belam says “It’s a fabulous opportunity to look at new ways of digital storytelling…” Guido can’t help wondering if any of these new ways of storytelling might include “making profits”?
Mirror sources say staff working for their ill-fated online ventures, Ampp3d, UsVsTh3m and RowZed, are being made redundant. The operations will be closed immediately and staff have been told that the paper will try to find new roles for them. Apparently upstairs thought they were shi*e…
Martin Belam the founder of the titles boasted in a statement:
I’ve had the most amazing fun over the last couple of years. Watching millions of people play things like “Are you hated by the Daily Mail?” or read articles like “7 toilets that we’d rather have as justice secretary than Michael Gove” from a national newspaper group has been brilliant.
Wonder why they failed?
UPDATE: Here is an Ampp3d style statistical analysis of today’s news:
UPDATE II: Martin Belam appears to have enjoyed our report
— Martin Belam (@MartinBelam) May 13, 2015