Piers Still Losing to GB News in Prime Time

Given Piers is boasting about getting “DOUBLE” the ratings of Sky News last night – it appears he now once again believes conventional ratings matter – Guido did his due diligence and checked the BARB figures. In fairness to Piers, Uncensored got 55,600 viewers last night across the hour, with Sky managing 29,500 from 7-7:30 pm, before dropping to 26,600 in the second half of the slot. Well done Piers.

What Piers forgot to mention is he was beaten by GB News, again. Mark Steyn got 64,500 viewers in the same slot, with Farage storming to the front of the pack again with 105,700 an hour earlier. Farage also topped the BBC, which managed 84,900 in his slot…

Patrick Christys, covering for Dan Wootton, got 49,000, virtually neck-and-neck with Beth Rigby’s new show at 50,800. Tom Newton Dunn, meanwhile, entertained his loyal fan club of 4,600…

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GB News Again Beats TalkTV in Every Prime Time Slot

Another rough start to the week for TalkTV. The latest BARB figures show GB News thrashed them in every prime time slot last night, with Farage miles ahead at 99,000 viewers. Piers Morgan Unwatched came in fifth with 42,500. Maybe his upcoming six-week break in the summer will be a chance to recharge the batteries…

Piers was beaten last night by Bev Turner (standing in for Dewbs), Mark Steyn, Dan Wootton, and of course, Nigel. The last 15 minutes of Piers Morgan Unwatched recorded a zero percentage audience share. Turner, as a stand-in presenter, even scored higher than her colleagues broadcasting in the later, usually more popular slots. She got 53,500, while Steyn got 47,900 and Wootton got 44,100.

Meanwhile over in the baby-Shard, Tom Newton Dunn’s Lazarus-like resurgence back into five figure viewership is, sadly, over. Last night only 4,600 people tuned in. At least he did better than Sharon Osborne, who was watched by just 2,200 viewers. Still early days…

UPDATEAn earlier version of this article referenced Michelle Dewberry as the presenter in second place. Bev Turner actually stood in for Dewberry last night. She tweeted “I’m sure Piers Morgan is delighted for me. I couldn’t know because I’m blocked.” Mea culpa…

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Mark Steyn’s Show Beats Piers Morgan Unwatched for First Time

The slow motion collapse in ratings of Talk TV is astounding. Until now, Piers Morgan has always held his lead in his slot against Mark Steyn on GB News. Last night Steyn beat Morgan for the first time…

In every primetime slot last night Talk TV got walloped by the rival start-up. Unsurprisingly, Piers is now switching his metric of choice from actual television viewers and telling people the future is all about online platforms, something Guido agrees with. Yet he’s not doing so well on YouTube or the streaming Fox Nation either – hardly surprising that the latter platform, targeted at Trump-loving gun nuts, isn’t terribly keen on the gun ban nut who has publicly fallen out with the Donald. According to a report from Popbitch, his Sky News Australia syndicated show is also bombing in the slot and the station is as a consequence doing worse than it did with the much cheaper previous presenter. Piers counting zillions of supposed impressions on Twitter or TikTok doesn’t make sense or revenue. All this despite the millions being spent on marketing…

GB News had ten times the average audience of Talk TV for the whole of Monday. Of course it is Grace Blakeley who is the real victim of the ratings collapse…
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Piers Officially Beaten by GB News

TalkTV’s struggling flagship show Piers Morgan Unwatched is, after less than three weeks on air, trailing GB News’ shows in terms of TV audience size. Official BARB figures out this morning show Farage’s 7pm show peaked at 73,600 viewers against Piers’s 8pm flop of just 58,800. Before Piers points out the two aren’t direct time-slot competitors, GB News’ 8pm offering of Mark Steyn – hardly a household name – also managed to match Piers’s share and beat him on audience figures for 15 minutes. Dan Wootton was the news channel champion of the night with 75,100 viewers…

Piers Morgan is now trailing both Nigel Farage and Dan Wootton, with Mark Steyn increasingly competitive. The situation means Alan Partridge is even mocking Morgan:

If Piers is looking for consolation, at one point he beat that dire Daily Climate Show on Sky News. This will be bringing back unhappy memories of the sad decline of his CNN show…

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Only Piers Beat GB News, Rest of TalkTV Trailed Rival

Piers Morgan took to Twitter this morning to laud his viewing figures from last night. According to Piers, his Trump interview viewing figures impressively beat the BBC News, Sky News and GB News broadcast offerings combined, with around 400,000 viewers. Ironically, the last time Guido can remember GB News beating Sky and the BBC was also a Trump interview...

What Piers doesn’t tell his followers is what happened to views either side of his debut. According to broadcast industry overnight figures from BARB, whilst Piers did beat BBC News, Sky News and GB News his colleagues flopped quite spectacularly. Newton Dunn’s News Desk was beaten by GB News, as was Sharon Osbourne’s show immediately after Piers, as was Daisy McAndrew at 10pm, as was the re-run of Piers’s show at 11pm. Ouch…

In light of these viewing figures Guido can’t help laughing at Grace Blakely, who when she was announced as a regular panellist on Tom Newton Dunn’s show a couple of weeks ago took to Twitter to explain her rationale for getting into bed with Rupert Murdoch, while refusing to appear on GB News:

Looks like Grace’s decision may, as we always suspected, be less about tactical or moral reasoning and more about cold hard cash…

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GB News Beats Sky’s Primetime Offer with Twice as Many Views

Once again, it falls to Guido to set the narrative straight on GB News’ performance. Last night, according to independent BARB figures the channel pulled in double Sky News’ audience during the prime time evening spot, as well as regularly surging ahead during the breakfast show and the Morning Briefing when Westminster gets set up for the day ahead. Another sign of their mainstreaming is that their former presenters have finally captured the BBC’s role of providing Downing Street’s Director of Communications…

Last night Farage’s 7pm show pulled in a 0.15% audience share of 88,700, against Sky’s 0.08% share of 46,200 viewers. The following hour at 8pm GB News viewers fell to 47,300 for Mark Steyn’s show, however this was still twice what Sky’s Dermot Murnaghan was pulling in. TalkTV will be chomping at the bit for some of these viewers very shortly…

mdi-timer 15 February 2022 @ 15:31 15 Feb 2022 @ 15:31 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments