All Change at Team Boris

After a difficult weekend, Sunday night saw a lengthy meeting between Boris, his senior campaign managers and Mark Fullbrook of campaign strategists Crosby Textor Fullbrook. Until last week they were not directly involved with the day-to-day running of the Back Boris campaign, as a result of the meeting CTF are now back in the thick of it. There was also a meeting yesterday afternoon at 4pm in the Thatcher Room in Portcullis House where Fullbrook made a presentation to Boris backing MPs. A strictly centralised media strategy has been imposed, with MPs told to refer all national media bids back to the the campaign HQ for message control…

Simultaneously the parliamentary strategy gurus Gavin Williamson and James Wharton, who delivered Boris a commanding lead amongst MPs, have taken a step back from “Phase 2”, the membership stage of the contest. IDS is the new official campaign chairman…

Team Boris will be breathing a sigh of relief that their tumultuous weekend came at the beginning of the campaign, before ballot papers are sent out. They’ll be hoping to continue the focused ‘media blitzkrieg’ for when ballots start landing on doormats during the week of July 6. Boris told a woman on his walkabout yesterday “No more rows. No, no, no. All quiet, all quiet”…

mdi-timer 26th June 2019 @ 8:55 am 26th Jun 2019 @ 8:55 am mdi-comment Comments
LibDems Ask Crosby Textor Fullbrook for Help


The LibDem’s Head of Strategic Research, Tom Smithard, has written to CTF, the firm run by Lynton Crosby, Mark Textor and Mark Fullbrook which was hired by the Conservatives at great expense to do their polling and give campaign advice. Guido has been passed Smithard’s strange request:

…  As part of the Liberal Democrat general election review I’ve been asked look into how exactly the Conservatives managed to beat us in the marginals.

I appreciate there are some – maybe many – aspects to your work you wouldn’t necessarily want to detail to former opponents, however vanquished. However I was wondering if you or a member of your team would be willing to speak to me and unlock some of the secrets of your targeting strategy, polling work, ground campaigning etc. I’m sure we’d find whatever you had to say most instructive!

If you have any time to spare and are willing to talk me through some of your work I’d really appreciate it.

Best regards

Guido asked the LibDems if they were perhaps being a bit naive? They admitted, on reflection, that they “expect the response will come in two words”.

An amused CTF insider suggests they should have asked Lord Ashcroft, who unlike CTF loves telling Labour and the Lib Dems what to do to win…

mdi-timer 11th June 2015 @ 1:15 pm 11th Jun 2015 @ 1:15 pm mdi-comment Comments