Tories Plan Short Election Manifesto

Despite reports of a rift between Boris and Crosby, it looks like Boris has accepted Crosby’s advice in at least one respect – the next Tory manifesto is set to be a short one. Despite Boris having a better track record of levity than brevity…

Speaking at a Women2Win fringe event late last night, the PM said

“And if you want any evidence – any further evidence – to our commitment to having a wonderful agenda not just for women but for the entire country, I can tell you that we […] already have a Conservative manifesto for the next election (which will be a short and concise… with no hostages to fortune) being drawn up by two particularly brilliant women”

As Tim Shipman detailed in Fallout, Crosby implored May to release a very short manifesto that only covered Brexit, to ensure the election didn’t get derailed by other more contentious policies – the election guru even suggested May didn’t release a manifesto at all. Nick Timothy, however, overruled him, leading to the disastrous 2017 election campaign. Ironically earlier in his speech, Boris got the room to cheer May – however for her work on Women2Win, not her election tactics…

mdi-timer 30th September 2019 @ 1:30 pm 30th Sep 2019 @ 1:30 pm mdi-comment Comments
Australian Labor Won 54 Polls in a Row, Including Exit Poll, Lost Actual Election

As a shocked Australian Labour Party licks its wounds at the unexpected loss of the election, the governing Liberal Party will be giving thanks to Lynton Crosby’s campaign management and polling. Three months ago every “expert” pundit down under expected and predicted Labor to win the general election. Some exit polls today even showed a clear Labour majority. Even as the counts came in Labor refused to concede. CNN eventually reported that “Labor May Have Lost Unlosable Election”.

The messaging was classic Crosby, repeated continually, Australians were posed a simple choice, “Do you want more jobs or more taxes?” Crosby confounded the pollsters when he delivered a majority Conservative government for Cameron in 2015. He’s done it again against the odds for Morrison in Australia. Tory MPs will be wondering as they mull over their future leadership contenders, whether the combo that delivered London for them in 2008 and 2012 can deliver victory for them again in 2022…

mdi-timer 18th May 2019 @ 4:34 pm 18th May 2019 @ 4:34 pm mdi-comment Comments
Only 15% Can Recall “Strong & Stable”

YouGov has discovered that only 15% of voters can recall the “Strong and stable” slogan. Lynton Crosby will not be happy until a majority of voters can recall the reason for voting Tory.

UKIP’s slump continues, they are now polling consistently behind the LibDems and at half the level they did in 2015. Guido can’t recall the UKIP slogan…

mdi-timer 4th May 2017 @ 1:04 pm 4th May 2017 @ 1:04 pm mdi-comment Comments
CCHQ’s Battle Bus Guidance Revealed

battlebus

Where do the Tories stand on the election fraud scandal? They are bang to rights on failing to declare £38,000 of hotel bills for Tory activists, blaming an “administrative error”. The issue of transport – the fabled “battle buses” – is contested. There are three outcomes here. Are CCHQ right when they say they’ve done nothing wrong? Did they breach the rules on national and local spending? Or was there a conspiracy to hide spending from the official declarations?

Leaked emails reveal CCHQ told their local campaign teams that the cost of hotels and battle buses would be “accounted for out of central campaign spend”. It stressed transport within the seat was not included: “For legal reasons the Battlebus cannot ferry people around the seat”.

The arrangement had the “personal sponsorship” of Grant Shapps, was “signed off” by Lynton Crosby, Stephen Gilbert and Lord Feldman, and was “supported by Deborah Feldman’s Team in CCHQ“. That’s Lord Feldman’s sister.

The good news for the Tories is this shows they did see battle buses as part of the national campaign all along, and demonstrates they were taking steps to abide by spending laws. So they can argue there wasn’t a conspiracy to hide the cash. The bad news? If the cops find it should have gone down as local spend, the party chairman and his sister are implicated…

mdi-timer 13th May 2016 @ 11:33 am 13th May 2016 @ 11:33 am mdi-comment Comments
Arise, Sir Lynton

The Wizard of Oz gets his K. Congratulations, mate!

mdi-timer 6th May 2016 @ 2:29 pm 6th May 2016 @ 2:29 pm mdi-comment Comments
15% of Tory Election Budget Went to Crosby’s CTF

ctf

The new Electoral Commission data dump out this morning shows that some £2.4 million, or 15% of the Conservative Party’s £15.5 million election budget, went to Lynton Crosby’s CTF. They spent £369,000 on the services of their American former-Obama campaign guru Jim Messina. Given the against the odds result, that surely represents great value for money…

The BBC point out that UKIP had the most cost-effective campaign:

  • Conservative Party: £1.38 per vote
  • Labour Party: £1.29 per vote
  • Liberal Democrats: £1.46 per vote
  • UKIP: £0.73 per vote
  • SNP: £1.01 per vote
  • Green Party: £0.98

Labour managed to spend £577.58 on chicken suits. Guido has some expertise in this area and bought his for £30.chicken

Labour, overspending as usual…

mdi-timer 20th January 2016 @ 11:42 am 20th Jan 2016 @ 11:42 am mdi-comment Comments
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