Tory Voters Describe Rishi as “Rich and “Out of Touch”, are “Unsure” Yet Trusting of Liz

Lord Ashcroft has published yet more polling data on the Tory leadership race, which once again shows Liz comfortably ahead amongst Tory voters. 38% of those who voted Conservative in 2019 back her over Rishi at 29%. Another third were undecided. Of the 10,000 polled in total, however, both Rishi and Liz were beaten by Starmer head-to-head…

Starmer’s lead here against Truss can be explained by name recognition. As other recent polling has showed, the more the public sees of Liz, the more they warm to her.

Arguably the most revealing part of Ashcroft’s data is the word cloud of 2019 Tory voters’ views on the candidates: the most common words used to describe Rishi were “rich”, “out of touch”, “economy”, “dishonest”, and “backstabber”. For Liz, “unsure” was by far the most common, followed by “trustworthy”, “strong”, “capable”, “bland”, and “boring”. Ashcroft himself notes:

“Those with the most positive things to say about Truss – such as “down to earth”, “trustworthy”, “capable” and “strong” were to be found close to peak support for the Tories. Positive responses for Sunak – such as “competent”, “clever” and “trustworthy” – were to be found further from the epicentre of the Conservative vote, further towards liberal territory and more removed from the strongly Brexit-supporting quadrant of the map, where words like “snake”, “backstabber” and “typical politician” were more likely to be found.”

So much for Rishi’s star power in the Red Wall, then…

mdi-timer 15 August 2022 @ 14:13 15 Aug 2022 @ 14:13 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Red Knight: The Must-Read New Unauthorised Biography of Sir Keir

Political biographer Lord Ashcroft is back with a must-read new book, Red Knight: The Unauthorised Biography of Sir Keir Starmer. In this meticulous examination of Sir Keir’s life and career, Lord Ashcroft goes in search of what makes him tick.

Does Sir Keir have what it takes to be the next Labour Prime Minister? Or is he just another member of the metropolitan elite?

Read ‘Red Knight: The Unauthorised Biography of Sir Keir Starmer’ to answer your questions about the Leader of the Opposition.

mdi-timer 24 August 2021 @ 11:30 24 Aug 2021 @ 11:30 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Red Knight: The Must-Read New Unauthorised Biography of Sir Keir

Political biographer Lord Ashcroft is back with a must-read new book, Red Knight: The Unauthorised Biography of Sir Keir Starmer. In this meticulous examination of Sir Keir’s life and career, Lord Ashcroft goes in search of what makes him tick.

Does Sir Keir have what it takes to be the next Labour Prime Minister? Or is he just another member of the metropolitan elite?

Read ‘Red Knight: The Unauthorised Biography of Sir Keir Starmer’ to answer your questions about the Leader of the Opposition.

mdi-timer 23 August 2021 @ 10:17 23 Aug 2021 @ 10:17 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Ashcroft Planning Carrie Biography Due in 2022

Michael Ashcroft has announced that his next biography will be about Carrie Johnson.

“Carrie has interested me for some time. Many people know her as Boris Johnson’s wife, but her influence developed long before she moved into 10 Downing Street via her work over the last decade within the Conservative Party and also through the posts she has held working for government ministers. Aside from politics, she has campaigned in the fields of the environment and animal rights, both of which are areas of great interest to me.”

Ashcroft’s biography of Keir Starmer, “Red Knight”, is out next month. His biography of David Cameron, written with Isabel Oakeshott, famously floated an intimate pig-related anecdote. Carrie will no doubt be looking forward to her unauthorised biography being published with eager anticipation… 

mdi-timer 29 July 2021 @ 10:11 29 Jul 2021 @ 10:11 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Lord Ashcroft: Would I Trust Boris with my Wife?

Owen Jones’s customary Tory Conference video has just come out, which includes a rather amusing clip of him asking Tory grandee Lord Ashcroft whether he trusts Boris. The response took Jones and Guido by surprise…

mdi-timer 2 October 2019 @ 16:00 2 Oct 2019 @ 16:00 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Losses at Political Publisher Dods Surge to £5 Million

Guido is frankly stunned to report that political publisher Dods, whose publications include The House Magazine and PoliticsHome, has seen losses this year surge to £5,537,000. The firm shuttered Public Affairs News recently and rumour has it that Lord Ashcroft and Lord Bell fell out in relation to Sans Frontières Associates, Bell’s Ashcroft-backed lobbying venture. The losses are something of a surprise because Dods last year confidently claimed the bad times were over and they were all set for a profitable year. Given Dods main customer base, the public affairs industry in London, is coining it as firms try to figure out Brexit, it is somewhat mystifying. The digital future envisaged seems to have been less profitable than expected…

Something that was not unexpected was the writing off of 70% of the investment in Social360. In January Guido wrote:

Dods bought into Social360 – a social media monitoring service – which has not sold to clients as well as hoped. Many potential clients manage with a combination of Google alerts and Tweetdeck, both of which are free products. The social media crisis solution seems a bit unnecessary, because when you are in social media crisis, you know it without the need for expensive software. Making their database of “Dods People” acessible via a Salesforce CRM plugin seems like a smart idea until you realise public affairs professionals don’t use Salesforce, sales people do. “DODS Signals”, which “enables the tracking of social media profiles and interactions for over 5,000 political influencers”, is essentially a social media list with bells and whistles, which can pretty much be functionally replicated, for free, in Tweetdeck. Unless you don’t know how to search for a hashtag.

Not forgetting that in 2014/15 they bought “Social Lens” for a million which was also subsequently written off. There is also the very real competitive threat from Politico, which is a quality product written by journalists and read by the public affairs professionals who are Dods’ core customer base. All will work out next year says the new CEO after they raise £13.2 million to buy another software company, this time an Indian company, so they can get into AI. What could go wrong?

mdi-timer 4 July 2019 @ 16:36 4 Jul 2019 @ 16:36 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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