As we reported last week, Reach, the renamed Trinity Mirror group which now owns the Express, is holding a “brand review” of the Express conducted by a consulting company. They have done a second round of consultations with a selected group including most of the senior staff of the Express.
Exercise 7 asked bemused Express hacks to evaluate a series of figures and brands with the questions:
- What can we learn from these brands/leaders?
- What is each one fighting for and against?
- How can that apply to The Express?
One of the brands/leaders was Karl Marx. Perhaps they plan to replace the Crusader with Karl?
Corbyn had a choice quote to attack May with in Parliament today:
“They say, Mr Speaker, history repeats itself, first time as tragedy, second time as farce…”
What Corbyn didn’t mention was that “they” is actually Karl Marx, in his 1852 essay The Eighteenth Brumaire of Louis Napoleon. It won’t be the last time we hear Marx at the Despatch Box if Corbyn becomes Prime Minister…
Corbynista parents are dressing their babies and toddlers in t-shirts bearing Karl Marx quotes and anti-austerity slogans thanks to a socialist clothing range designed for children. ‘Lil Comrades’ produces “sweet radical threads” and “Jez Corbz tees” so true believers can show off their credentials by emblazoning left wing slogans on the chests of their young children. One t-shirt reads “my other grandad is Jeremy Corbyn”. Another carries Marx’s “first as tragedy, then as farce.” A bib bearing the slogan “eat the rich” is described: “letting them consume the organs of the wealthy is a great way to wean your baby onto solids.”
Founder Sophie Miller, who is a Corbyn-backing Labour activist from Birmingham, includes a pastiche of a quote from Karl Marx’s Das Kapital to describe her business:
“let us take two commodities, such as a little babby t-shirt and a little babby t-shirt bearing a catchy left wing slogan, and let the value of the second be twice the value of the first, so that if one little babby t-shirt = w, the little babby t-shirt with a slogan on it = 2w”
Coming to your child’s nursery soon…
Picture source @misterarsey
You lost…
