‘Shouty’ Superdry Uber-Remainer Back on Board after 50.75% Vote

Guido readers will remember Superdry’s executive board’s total evisceration of the company’s co-founder and uber-Remainer Julian Dunkerton, when they told him he was not welcome back. They said his return would be “extremely damaging”…

Unfortunately for them, shareholders have just voted to give Dunkerton his seat back, by a super-slim 50.75% after what Guido hears was “a fairly shouty campaign” against the current board’s recommendation. The tycoon who donated £1 million to the second referendum campaign last year is determined to get back on board. 52% wasn’t decisive enough for Dunkerton, yet he’ll gladly accept a 50.75% mandate when it goes in his favour…

Multi-Millionaire Remoaner Hung Out to Superdry

Smug multi-millionaire Superdry co-founder Julian Dunkerton is best known for giving one of this biggest donations in political history when he gave £1 million to the People’s Vote campaign last summer. Bizarrely the precondition for the donation was that it was all spent on polling. Given his net worth of over £400 million he won’t be missing it any time soon…

Unfortunately he didn’t follow his own advice to remain when it comes to his business – he flounced out of Superdry last year but has now taken to begging the board to put him back in as a director. Superdry have told him in no uncertain terms that he is not wanted back. At all.

“The board unanimously believes that Mr Dunkerton’s return to the company, in any capacity, would be extremely damaging to the company and its prospects.”

The board also said his leadership style does not fit with the “open-minded collaborative culture, values and operation of the company”. The bitter battle shows no signs of letting up – now he has accused the board of destroying £1.2 billion of shareholder value, in return they said he has no “credible plan” and are digging in with their unanimous opposition to his reappointment. Bye!

People’s Vote Infighting

Whilst most of the media is focused on Tory infighting and Corbyn’s incoherent and contradictory strategy the People’s Vote crowd are escaping attention. It will be no surprise when Guido tells you there is lots of infighting there too…

The main split is between those Labour MPs like Chris Leslie and Angela Smith who want to use it as reason for walking away from the Labour Party and setting up new party and those who want to try and win McDonnell and Corbyn over to the cause as the best way of getting a second referendum and stopping Brexit. They all despise Tom Baldwin who serves effectively at the pleasure of Alastair Campbell, who along with Blair is the real overlord of the whole thing. The Blairites are very definitely pulling the strings.

Baldwin is obsessed with polls and many on the campaign suspect he got the multi-millionaire Julian Dunkerton, who co-founded the Superdry fashion label, to make the weird precondition of his £1 million donation that it all be spent on polling. Good for YouGov’s profits, with the result that the campaign has an overload of pointless polls telling them nothing really new, which they can’t even turn into stories now the media narrative is all about the shenanigans in parliament.

Some Labour MPs think Baldwin and Campbell are trying to make it all about them and cutting them out. Chuka is especially irked so now sends out his own press releases implying they are from the official People’s Vote – though they are definitely not.

Money is a sensitive subject, because the People’s Vote campaign is at war with Best for Britain, who refused to join the remain coalition. Best for Britain are funded by Soros so have cash but are politically clueless and “p*ssing it up the wall” on Facebook according to People’s Vote insiders.

Every time Best for Britain get attacked in The Telegraph Soros writes another cheque. This infuriates the People’s Vote campaign who consider Best for Britain to be amateurs and political novices – the Lib Dem B-team and third sector campaigners.

Even Best for Britain co-founder Gina Miller quit the organisation to set up her own group ‘End the Chaos.’ This seems to double as a personal Gina Miller photography and publicity campaign, pouring resources into taking pictures of her standing on cliffs and on roads, staring into the middle distance. End the chaos indeed…

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