After spending most of the last three years trying to blame the poor performance of his overpriced, mediocre restaurant chain on Brexit, Guido was surprised with the news earlier this week that none other than Jamie Oliver had apparently seen the light on Brexit. While Oliver still said he thought Brexit was “a really, really bad idea”, he had decided he now “believes in democracy” and wants us to “get on with it”. He even took up championing a new trade deal with the US. A tear ran down his face. He had learned to love Big Brexit.
Unfortunately it appears his Damascene Conversion has not lasted long, as Leave.EU have found. Following their celebration of the chef’s new-found love of democracy, Oliver’s legal team sent them a cease and desist letter, claiming his pro-Brexit statements are not accurate – despite them being direct quotes from him in an interview with The Times. His U-turn wouldn’t have anything to do with the news that Oliver’s hated turkey twizzlers could be making a comeback at schools in the event of a no-deal Brexit…?
George Osborne has turned heads with his suit, jumper and trainers combo at Davos this week, complete with a white sole trendy some time in early 2016. He’s with Amal Clooney, fighting injustice in a Chanel haute couture ivory dress on sale at £9,875, styled with a pair of Paul Andrew “Escarpins en daim”, which retail at £290. David Cameron sits back and chillaxes in his natty suede boots, perhaps a new purchase paid for by his speeches in Switzerland this week. Then we have Gordon Brown, who has grown his grey locks long for a slightly Beatles feel. He’s chatting to Shakira, her Latin roots showing through her wavy honey blonde hair with sun-kissed highlights and strawberry blonde lowlights, kept healthy with sulphate-free shampoo. She also poses with Jamie Oliver, slightly out of place with his spivvy over-gelled hair and flasher’s mac. It’s the place to be seen…
Jamie Oliver is all over the BBC today after announcing that he is to close six of his Italian restaurants due to “post-Brexit pressures”. This is not the first time Jamie has blamed the economy for having to shut down his restaurants. In 2014 he closed three of his three of his four Union Jacks eateries after claiming they were “no longer sustainable in the current challenging climate”. Nothing to do with the dire reviews panning the over-priced food on sale. Then Jamie’s Italian in Istanbul came a cropper, filing for bankruptcy just 14 months after it opened. Anyone who has had the misfortune of forcing down a distinctly un-Italian meal at a soulless Jamie’s Italian will agree with the many, many reviews panning the chain. As Tanya Gold wrote of his “boastful, narcissistic” restaurant in Soho:
“The pasta is well-seasoned but overcooked; the Crispy Italian-Spiced Duck Leg has never dreamt of Italy, let alone quacked there… All this is a hoax inflicted on the clients… by Oliver’s fame… an ‘Italian-Style’ Harvester selling overpriced food that does not know where it is from.”
Is it that the economy keeps conspiring to force Jamie to close his restaurants? Or is it that overly-salted, overly-priced food isn’t popular with punters…
Fresh from celebrating the sugar tax while hawking his own sickly sweet recipes, Jamie Oliver today announced that he was “in shock” over the government’s new obesity strategy. In a hand-wringing Facebook post, the once-naked chef complained:
“Where are the actions on irresponsible advertising targeted at our children, and the restrictions on junk food promotions?”
“Junk food promotions” like this Taste the Difference advert from when Oliver was in a deal with Sainsbury’s estimated to be worth between £1-2 million per year? In the “1,000 Tables” advert, Oliver struts through a market town, passing by and singing the praises of literally 1,000 different types of food – many of them brimming with fat, sugar, and salt (as handily pointed out in this video). In one scene, Guido counted 10 varieties of cake on a single table – all while gaggles of young children run and laugh around the set. What is it about losing his multi million pound Sainsbury’s sponsorship deal that has prompted Oliver’s clean-up advertising campaign?
Hungry googlers looking for something to cook for dinner tend to arrive at the BBC’s food website. It’s the number one search engine result for pretty much any basic recipe, with Jamie Oliver usually in second place. The demise of the Beeb food site means Jamie will likely now become the first result. What does this mean for the diets of families across Britain?
Let’s take one example. The BBC’s BBQ chicken recipe, soon to be deleted from the internet forever, contains a relatively healthy 23g of sugar per serving. Mums will instead soon be offered Jamie’s “best BBQ chicken”, which contains a staggering 45g of sugar per portion, double the amount in the Beeb recipe. That’s 50% of an adult’s recommended daily sugar intake!
Not only has the BBC conveniently chosen to cut the one thing that will make everyone upset about cuts to their funding. We’re also left with Jamie Oliver’s sugar-saturated sickly sweet nosh in their place..
Jamie Oliver is all over the BBC celebrating his punitive sugar tax – but this is sweet hypocrisy. On his website, Jamie offers a series of recipes aimed at children. A bowl of granola for a child’s breakfast, advertised as “a healthy and delicious start to the day”, contains an unbelievable 20.9g of sugar. That’s 23% of an adult’s daily recommended intake, and this is supposed to be for a child.
What about his “Epic chocolate and beetroot cake”, which contains 15.8g of sugar per serving, or 18% of an adult’s daily intake:
Then there is Jamie’s toffee, fruit and nut cookies for kids. They contain an incredible 24.5g of sugar per serving, a huge 27% of an adult’s recommended intake. Remember, these are recipes recommended for children.
The show-stopper: Jamie’s “children’s party cake”. It contains a staggering 32.5g of sugar per serving, or 36% of an adult’s daily intake:
Experts recommend 4-8 year olds should have 12g of sugar per day, teenagers should have 20-32 grams. A single serving of this Jamie recipe surpasses the maximum recommended teenager’s sugar allowance, and three times that of 8 year olds…