Dyson Defeats EU’s Daft Dust Directive

After a five-year legal battle, James Dyson has finally succeeded in his long-running legal battle to get the EU’s top court to strike down their absurd regulation that vacuum cleaners should be tested… without dust. The regulation enabled Dyson’s German competitors to market their vacuum cleaners with superior energy labelling, despite the fact that their performance dropped significantly as soon as their bags contained dust. That is, as soon as they were used…

The ruling means the EU will now have to go back and design a regulation that means that test are carried out “as close as possible to actual conditions of use”. A rare victory for common sense in the EU…

mdi-timer 8 November 2018 @ 11:37 8 Nov 2018 @ 11:37 mdi-comment Comments
Dyson: No Deal Brexit Won’t Hurt UK

Dyson: I think Britain is putting forward very positive suggestions and they’re not being reciprocated by the other side. But that doesn’t particularly surprise me and I suspect that we’ll have to leave without a deal and that we’ll have to trade under WTO regulations which frankly are going to hurt the Europeans more than they hurt the British. 

BBC: Would they not hurt your business?

Dyson: Not at all actually, we already pay the WTO tariff into Europe and it hasn’t hurt us at all… It’s quite wrong to call it a single market. It’s a series of different markets with different languages, different marketing required and different laws, and in our case different plugs and different boxes. So we don’t view it as a single market, it’s actually a very highly complex and broken up market… The rest of the world is growing at a far greater rate than Europe so the opportunity is to export to the rest of the world and to capitalise on that.

People are being told WTO rules would be the end of the world. The government could do more to explain why it isn’t…

mdi-timer 14 September 2017 @ 08:56 14 Sep 2017 @ 08:56 mdi-comment Comments