Redundancies Minus Half Staff from Mail+

The great new hope of Lord Rothermere for the digital future that is the Mail+ venture is making half its staff redundant this week. Redundancy notices have gone out, though not for his son, 26 year-old Vere Rothermere, who is finding his way in the family business at Mail+.

Readers and media commentators might be a little confused by the fierce competition between the Daily Mail’s editor Geordie Grieg, Mail Online edited by Martin Clark and Mail+, which was managed by Tristan Davies until he too got the boot a few weeks ago. They all jealously compete against each other for resources and star hacks’ time. The Mail on Sunday less so, although it too has to resentfully cough up content to to Mail Online. It was noticeable that in his prematurely boastful interview in GQ, Geordie Grieg overlooked mentioning Mail+ for some reason..

Mail+, unlike Mail Online, charged for content which was a bit more upmarket than updates about Kim Kardashian’s bottom. It doesn’t appear that people are willing to pay for it though. Sadly this means they are cutting back half their staff. Guido thought something was up when he noticed that many of their podcasts – which they gave away free – were not being updated. The politics podcast was last updated in July. Just as well nothing has happened in politics…

For a new media venture it appears to be getting little traction, despite big name stars like Andrew Pierce tweeting out daily made-for-social videos, interviews with and stories about the royals, reports from Michael Crick and content from star columnists, Mail+ has a mere 3,535 followers on Twitter. The approach isn’t working…

N.B. If you have top-notch digital audio/video production skills and are looking for work – do get in touch team@order-order.com.

mdi-timer 21 October 2020 @ 13:32 21 Oct 2020 @ 13:32 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Don’t Boast About Your Circulation Until the ABC’s Are Out

Guido picked up a copy of this month’s painfully woke GQ, which has just hit the news stands. In it the Daily Mail’s editor, Geordie Grieg, has granted only the second interview of his editorship. The first interview with the FT resulted in a complete car crash after he dissed the great Paul Dacre to such a degree that Dacre wrote to the FT to deliver a monumental slap down to his successor. His second interview is timed to coincide with the Daily Mail finally surpassing The Sun in daily sales. Or as the hagiographic Matt Kelly puts it:

“… now the Mail has in all actualité, attained the one great prize to elude even Dacre, you’d have to have a heart of pure weapons-grade vitriol to begrudge Grieg and his team their moment in the sun, as they passed The Sun to become the bestselling newspaper in the country.”

This interview was done in June, before the newspaper industry forced ABC to cease publishing sales figures that have dramatically plummeted during the pandemic. Guido however has managed to prise open the undisclosed ABC circulation figures and can reveal that The Sun in July returned to being the tabloid primus inter pares. Geordie’s day in the sun was short and the interview’s whole premise was overtaken in July by cold hard print sales figures…The latest figures (not published) by the Audit Bureau of Circulation show that in July The Sun outsold the Daily Mail by 1,030,000 to 999,000 – both titles down double digit percentages from pre-pandemic. Geordie doesn’t have much luck with his annual interviews…

mdi-timer 7 September 2020 @ 16:54 7 Sep 2020 @ 16:54 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Through-the-Keyhole: Daily Mail Editor Geordie Greig’s Six Oven Special

Ovens have been the hot topic in Westminster today with James Brokenshire getting a roasting after the Daily Mail’s double-page spread revealed his kitchen is kitted out with a generous four ovens. One person who should know a fair bit about multiple ovens is Daily Mail editor Geordie Greig. Greig recently became the proud owner of a stonking Grade II*-listed mansion. The kitchen is equipped with no fewer than SIX ovens…

Guido can count at least four Aga ovens along with one of Brokenshire’s “normal double ovens”. There may well be a microwave oven lurking out of shot too. And that’s before you even count his London home…

The Gothic revival “family home” and four estate cottages were on the market for £3.75 million just a couple of years ago before the Mail man snaffled it up. Greig has over 21 acres to enjoy …

The mansion’s 8,000 plus square feet are full of authentic period features, including working period fireplaces spread around the four reception rooms. There are a whole six bathrooms, one for each oven…

That’s just the house – if Geordie gets a bit hot after too much cooking, there’s always the heated swimming pool to cool off in with its own bar and shower area, while the outbuildings include four cottages in the grounds and two “double garages”. Or does that count as four?

mdi-timer 14 May 2019 @ 16:15 14 May 2019 @ 16:15 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Mail Rebuffed By Times Columnists

It is a good time to be a Times columnist. Smarting from having Quentin Letts lifted from their pages to be spread across News UK’s titles, Daily Mail editor Geordie Grieg is on the hunt for columnists to fill the inches previously filled by Quentin. He is looking to nab a Times columnist in revenge. Rumour is that Giles Coren has been an object of his attention, as has the well-remunerated Jeremy Clarkson. So far we understand he has been rebuffed…

mdi-timer 13 December 2018 @ 13:53 13 Dec 2018 @ 13:53 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Daily Mail’s Own Poll Found Public Backs ‘No Deal’

This is the most extraordinary front page of the Daily Mail’s new era under Geordie Grieg. It claims voters want Tory MPs to “rally behind Theresa May’s Brexit deal” based on a Survation poll.

What the Daily Mail’s front page has done is ignore the key result that Survation found. When asked to choose between Theresa May’s withdrawal plan and leaving the EU with “No Deal”, voters opt for “No Deal” by 41% to 35%. Extraordinary from Geordie…

UPDATE: The Daily Mail has made strong representations that our previous headline “Daily Mail Twists Own Poll Results, Public Opposes May’s Deal, Frontpage Headline Says Opposite” was unfair and untrue. On further reflection we accept that we were quoting from two different polls commissioned by the Daily Mail two weeks apart. We have now changed the headline and the content of this story. We accept that their front page story reflects accurately and truthfully data from the second poll. We apologise in particular to Simon Walters.

mdi-timer 28 November 2018 @ 08:55 28 Nov 2018 @ 08:55 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Geordie Bringing in Posh Deputies to Daily Mail

Geordie Greig has begun building his top team ready for his November start date as editor of the Daily Mail. Guido understands Greig’s two deputies at the Daily Mail will be current deputy editor Gerard Greaves and Tobyn Andreae, the Mail on Sunday deputy editor who is moving across with Greig.

Greaves, who had been tipped as a possible successor to Paul Dacre, has worked as Greig’s deputy at the Mail on Sunday before he was poached by Dacre to work on the Daily Mail. Prior to working under Greig at the Mail on Sunday, Andreae held a number of senior roles at the Daily Mail including executive features editor and editor of its women-focused section. Andreae has also worked as an editor at the Sunday Times.

The Daily Mail may be the voice of middle England, however its new top three sound as if they are from a more rarefied class. Greaves will be slightly ahead of Andreae in the pecking order, we have been told. That’s a Geordie, Gerard and Tobyn speaking for middle England. Can’t help feeling that Paul was a more solid name…

mdi-timer 25 June 2018 @ 14:01 25 Jun 2018 @ 14:01 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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