Farage and Wootton Smash Piers’ Viewing Figures Again

It was a big politics night last night, all happening in the evening primetime hours. It’s been a while since Guido last checked in on TalkTV’s ratings, and given yesterday’s packed news flow, he thought it was time to take another look. Despite broadcasting a blockbuster two-hour special last night, Unwatched clocked in with 46,700 viewers, half Farage’s 99,400 and just over a third of Dan Wootton’s audience of 115,000 viewers. Tom Newton Dunn also aired for two hours, to the delight of his 4,000 or so viewers…

mdi-timer 7 June 2022 @ 14:30 7 Jun 2022 @ 14:30 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
GB News Again Beats TalkTV in Every Prime Time Slot

Another rough start to the week for TalkTV. The latest BARB figures show GB News thrashed them in every prime time slot last night, with Farage miles ahead at 99,000 viewers. Piers Morgan Unwatched came in fifth with 42,500. Maybe his upcoming six-week break in the summer will be a chance to recharge the batteries…

Piers was beaten last night by Bev Turner (standing in for Dewbs), Mark Steyn, Dan Wootton, and of course, Nigel. The last 15 minutes of Piers Morgan Unwatched recorded a zero percentage audience share. Turner, as a stand-in presenter, even scored higher than her colleagues broadcasting in the later, usually more popular slots. She got 53,500, while Steyn got 47,900 and Wootton got 44,100.

Meanwhile over in the baby-Shard, Tom Newton Dunn’s Lazarus-like resurgence back into five figure viewership is, sadly, over. Last night only 4,600 people tuned in. At least he did better than Sharon Osborne, who was watched by just 2,200 viewers. Still early days…

UPDATEAn earlier version of this article referenced Michelle Dewberry as the presenter in second place. Bev Turner actually stood in for Dewberry last night. She tweeted “I’m sure Piers Morgan is delighted for me. I couldn’t know because I’m blocked.” Mea culpa…

mdi-timer 31 May 2022 @ 11:19 31 May 2022 @ 11:19 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Talk TV’s News Desk Has 3,600 Viewers, New Low for Piers

Last night’s BARB figures show that Nigel Farage had seven times the audience share that Talk TV’s The News Desk with Tom Newton Dunn achieved. Admittedly Tom only managed to earn an average viewership of 3,600… 

Speaking about his show, Tom has emphasised that it is not going to be right-wing like sister channel Fox News, claiming “We serve no political agenda or ideology.” Which will surely make it bloodless and dull.

Later on, Piers Morgan Unwatched had a peak viewership of 75,800 – his smallest audience so far. Over on GB News, Dan Wootton peaked higher later that night with 79,700 viewers. Guido watched Piers’ show in full for the first time last night, and it was actually quite good compared to a lot of broadcast dross; more pace-y and dynamic than most current affairs shows. It can’t be helped that it “inherited” only 3,600 viewers from the previous show…

mdi-timer 3 May 2022 @ 11:12 3 May 2022 @ 11:12 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Only Piers Beat GB News, Rest of TalkTV Trailed Rival

Piers Morgan took to Twitter this morning to laud his viewing figures from last night. According to Piers, his Trump interview viewing figures impressively beat the BBC News, Sky News and GB News broadcast offerings combined, with around 400,000 viewers. Ironically, the last time Guido can remember GB News beating Sky and the BBC was also a Trump interview...

What Piers doesn’t tell his followers is what happened to views either side of his debut. According to broadcast industry overnight figures from BARB, whilst Piers did beat BBC News, Sky News and GB News his colleagues flopped quite spectacularly. Newton Dunn’s News Desk was beaten by GB News, as was Sharon Osbourne’s show immediately after Piers, as was Daisy McAndrew at 10pm, as was the re-run of Piers’s show at 11pm. Ouch…

In light of these viewing figures Guido can’t help laughing at Grace Blakely, who when she was announced as a regular panellist on Tom Newton Dunn’s show a couple of weeks ago took to Twitter to explain her rationale for getting into bed with Rupert Murdoch, while refusing to appear on GB News:

Looks like Grace’s decision may, as we always suspected, be less about tactical or moral reasoning and more about cold hard cash…

mdi-timer 26 April 2022 @ 11:36 26 Apr 2022 @ 11:36 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Dan Wootton Popped Over to the Shard for Chat With Rebekah

When Guido asked GB News star presenter Dan Wootton about his meeting last week with News UK, he insisted it was just a “social visit” to see his old boss Rebekah Brooks. Dan insisted he loves GB News and is looking forward to a shorter, snappier new format 2 hour show. Perhaps he got some advice from his meeting with the head of TV at News UK…

With Piers Morgan getting a mega-bucks deal from Rupert Murdoch, who could blame Dan for showing interest, even if he’s happy at GB News? A return to the Shard wouldn’t be the first time he has followed in Morgan’s footsteps – Piers was a predecessor of his as editor of the Bizarre entertainment column in The Sun….

mdi-timer 22 October 2021 @ 00:14 22 Oct 2021 @ 00:14 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Read in Full: Dan Wootton Leaves News UK for GB News

Andrew Neil’s GB News has got its first major hiring coup with the hiring of The Sun’s Dan Wootton who will host a new daily show five days a week. Read NewsUK’s internal sign-off below:

After more than 7 years at The Sun, Dan Wootton is stepping down from his role as executive editor and will be leaving to pursue new opportunities. Dan is also leaving his role as a presenter on talkRADIO. I want to thank Dan for all his energy and passion in his roles at The Sun – and all the great scoops – and I wish him well for the future.

mdi-timer 28 January 2021 @ 15:24 28 Jan 2021 @ 15:24 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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