After the ridicule over DESNZ hiring fashion model Daisy Lowe to promote heat pumps by draping herself over them in a castle the department has started posting content for its campaign. In a new shot Lowe dons a skirt styled on a cage with a heat pump while holding a croquet mallet…
DESNZ has produced a swish video with behind the scenes footage of its shoot with the model at Muncaster Castle – itself an interesting use of taxpayer money. It has managed an astonishing 8 views per day…
The department says it has one heat pump campaign which is going out “low/no cost channels and paid media.” It is curiously refusing to say how much it paid Lowe…
Apparently releasing Lowe’s bill would expose “commercially sensitive information received from contracted agencies (3rd Party Marketing Agencies). The commercial sensitivities mean that on this occasion we consider that the public interest would not be served by its release.” That is a usual method to avoid releasing information. Time will tell whether Brits rush to the shops to pick up their £6,000 (post-subsidy) pump after this caper…
Beleaguered DESNZ’ latest heat pump campaign goes some way to revealing the state of the communications department there. Miliband’s officials have hired model and former Strictly contestant Daisy Lowe to pose next to a heat pump over at Muncaster Castle in Ravenglass in west Cumbria. Complete with “regency” outfits…
The campaign is apparently going to focus on the message: Embrace “heat pump pride” over “heat pump prejudice.” Last year Guido caught Miliband’s current ‘Head of Mission Control for Clean Power 2030’ and former Climate Change Committee chairman Chris Stark promoting a commercial heat pump brand. Not only are heat pumps hated but imagine how bemused taxpayers will be when they find out their money being spent on campaigns like this…
Heat pump installation costs Brits around £6,000 even following a £7,500 subsidy from the government. Labour’s target is for 600,000 low-carbon heat pumps to be installed annually by 2028. The figure was only 60,000 last year – itself a 43% increase on the year before. Is Daisy going to get that 540,000 gap filled?
Speaking to Sky News off the back of Rachel Reeves’ Air Passenger Duty hike, Ryanair chief executive Michael O’Leary said:
“Labour is dependent on those Red Wall seats, and yet every move she makes poisons economic growth and damages the UK’s recovery… it’s the Chancellor who stumbles from policy misstep to policy misstep… I think her policy decisions are incredibly stupid.”
