Boris Launch

Just biked back from the Boris campaign launch. He was business-like, serious and determined. The media and a crowd of young supporters were out in force. He did not make any gaffes…

Bizarrely supporters were asked to return the T-shirts handed out – “we have to stick to a £100,000 budget for the primary” was the explanation.

Back Boris for a Greater LondonUPDATE : The campaign site has been revamped with the video and more interactivity. They are using Boris icons pretty liberally.

London Calling

Here at the Bori campaign launch with the tune of ‘London Calling’ playing James Cleverly introduced a promo video. To the great amusement of the Backing Boris crowd, it is silent with Boris miming inaudibly.

Back Boris Official Launch Tomorrow

Boris is officially launching his campaign to be the next Mayor of London tomorrow morning in the debating chamber at County Hall.

The first 150 Boris supporters to be there for a quick briefing at 9:30am in the County Hall reception will be kitted out with a official Back Boris t-shirts and will be integral to the smooth running of the day. You should be free to leave by 11:30am at the latest.

The first 150 people to reply to events@backboris.com with their full name and contact number will be added to the list. First come first served – see you there…

Boris v Ken – Boris Edges Ahead

YouGov has Boris 6% ahead of Ken with Londoners (46% v 40%), even before he is the official candidate. The detailed data is interesting, Labour voters are more likely to vote for Boris than Tory voters are likely to vote for Ken. Encouraging…

BackBoris.Com

Boris has tidied up his campaign website a little. There is no interactivity (as yet) or compelling proposition to return you to the site once you sign up and subscribe for the email. We are told to expect more bells and whistles.

Victoria Borwicks site is actually better, Warwick Lightfoot’s is busier and has podcasts and videos. Andrew Boff’s site asks you to be patient with just a tear dropping. Was he surprised to get through?

Why Boris Will Win

Turnout was 36.95% in the 2004 Mayoral elections. Ken actually got the support of only 10% of the potential electorate. The Tories are more popular now than before and they have in Boris a likeable candidate. Is that alone enough for him to win? Maybe.
Party Name 1st choice
Votes
1st choice
%
2nd choice
Votes
2nd choice
%
Labour Party Livingstone, Ken 685,541 35.70% 250,517 13.04%
Conservative Party Norris, Steve 542,423 28.24% 222,559 11.59%
Liberal Democrats Hughes, Simon 284,645 14.82% 465,704 24.25%

He is extremely popular with the Conservative grassroots and if Boris just succeeds in motivating them to go out and vote, he will win. On the basis of the last election’s results Boris needs to get an extra 1 in 5 Tory sympathisers in London to go to the polling station. This is without the extra oomph from the Conservatives nationally polling better than in 2004. Boris inspires a great deal of enthusiasm, he will without doubt energise that base. He also has first-name brand recognition. If Labour tacticians think they can fight him as a posh buffoon they are making a mistake just like the Tories made in thinking they could portray Gordon as a left-winger. Boris will never appeal to a certain type of left-winger, but he doesn’t have to, he just has to get the stay-at-home Tories down to the polling station.

People seem to forget that Boris got to Eton on a scholarship, not because he was a toff, the buffoon tag can be shaken off easily.

83% Back Boris for Mayor

Guido’s now closed poll of readers scientifically sampled a total of 1060 co-conspirators. A massive 83% backed Boris running.
Run Boris, Run. London needs you…

The Case for Boris

Guido has learned that Boris has been discussing the possibility of running for Mayor since at least January. Boris is concerned that he first has to have the support of his constituency if he is to devote six months to campaigning for the job.

Surely Henley can spare him in the noble quest to finally rid Lo
ndon of Ken?


The Succinct Case for Boris:

  • He is high profile and likeable. He has name and face recognition that matches Ken Livingstone. Very few people outside the Conservative activist base know any of the other candidates.
  • He would be the popular grassroots choice with his own party activists.
  • He reaches out to those not usually interested in politics.
  • He is a talented media performer and campaigner.
  • He can win.
There are only ten days left to draft him, nominations close Monday July 16th. Currently over 80% of those polled by Guido want Boris to run…
UPDATE : Hammersmith Tory councillor Harry Phibbs, writing for the Conservative leaning think-tank the Social Affairs Unit, backed Boris for Mayor in January.


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