Jaguar Land Rover is swinging the axe – up to 500 management roles are set to go in the UK through a new voluntary redundancy scheme. Co-conspirators will remember the company’s recent ad campaigns, which bizarrely didn’t feature any cars at all. Go woke, go broke…
Starmer has been making a big song and dance about “saving jobs” at Jaguar Land Rover, announcing his US-UK trade deal at their factory “because we are going to back you to the hilt.” Since then he’s been name-dropping the firm at every turn to prove Labour is suddenly ‘backing business’:
During PMQs in May, he puffed out his chest: “I know first-hand what a trade deal meant for JLR workers, families and the community.”
On Instagram that same month, he boasted: “Last month, I promised workers at Jaguar Land Rover that I would protect their jobs. I kept that promise.” Newsflash: he didn’t…
Fast-forward to today and they’ve just slashed 1.5% of their UK workforce. Humiliating…
Douglas Alexander – a friend of Starmer’s – was asked on Sky News if the PM will be in post at the next election. He wasn’t so sure himself:
“I think he will. There are no certainties but of course I think he will lead and I think he should because, frankly, on the biggest call in this parliament he’s exercised the right judgment, which is to keep us out of someone else’s war.”