There are times when Tory branding just doesn’t work. Hacks picked up last year on a template leaflet Tory MPs were using that was all in green and supposedly didn’t even mention the word “Conservative“. The template is actually a much older design which apes the Greens to appeal to rural voters…
In the wake of two by-election disasters and polling that predicts a Tory wipeout in their heartlands, Tory MPs are choosing to return to the innocuous green branding on their leaflets. The party political material is required to include the Conservative logo, which it do once in a discreet corner. Guido’s not sure hiding behind a different colour will do much to change their fate at the election…
Craig Beaumont, executive director of the Federation of Small Businesses:
“Business sentiment is now closer to dismay than confidence.”
