The Cabinet Office has spent £1.58 million of taxpayer cash advertising Labour’s Digital ID consultation.
Labour spent a total of £1,578,482 on paid advertising and promotional activity to promote its public consultation on Digital ID, according to documents uncovered by Guido’s FOI Unit. The main consultation is for over-18s despite Labour lowering the voting age to 16-year-olds…
Social media was the single biggest line of spending at £422,616, routed across Meta, Reddit and TikTok. Digital display advertising came second at £367,351 on Google, The Trade Desk and verification firm DoubleVerify…
Out of home posters cost £247,263 and radio advertising came to £245,309, spread across a wide roster of broadcasters including Bauer, GB News and Global Media Group.
The full breakdown by channel: Social £422,616, Digital Display £367,351, Out of Home £247,263, Radio £245,309, Digital Audio £167,360, Video £128,229, Search £354. All of the spending was routed through the Government Communication Service’s central campaigns budget. All for a hated policy – will Josh Simons push it through under Burnham?
Speaking at his speech on how to achieve “progressive capitalism” Wes Streeting fired a dig and Andy Burnham:
“Bond markets are not bond villains and fiscal rules matter.”