The Labour Party is pushing ahead with its digital communications strategy by opening a “political content creator” programme for over-18s. The point is to train Labour fans to get better at “creating engaging short-form videos to support the party’s online presence”…
Called the “For You Project” – named after TikTok’s algorithm page – the programme “includes a fully supported training programme where you can learn to make content that cuts through.” In support of the party…
Labour boasts its “creators have now hit over 2 million views on TikTok, with individual videos pulling hundreds of thousands of views, and we want to help you do the same.” It adds:
“Through this project you’ll learn from Labour’s digital team about video campaigning, content strategy, and communications, and join a select group of Labour volunteers working on the front line of messaging… We’re looking for people who want to get on camera and build their own brand, though if you’re more into clipping and editing, there’s a place for that too. You don’t need any experience, just enthusiasm, opinions, and a willingness to give it a go.”
What do aspiring Labour influencers get?
Applications close next Thursday. Questions involved include: “Please share a link to a political video posted on social media you found interesting, and explain why,” and “share a TikTok or short-form video you’ve made, political or otherwise. Engagement doesn’t matter, we want to see your style.” Hurry now…
Former leader of the SNP in Westminster Ian Blackford told Times Radio why he believes Nicola Sturgeon’s claim that she spent no time in the kitchen and therefore didn’t see any of her husband’s purchases:
“She doesn’t have a passion for cooking.”