The HM UK Government spent an eye-watering £36,825,288 of taxpayer cash on social media advertising in 2025. Got to keep the people updated on those U-turns somehow…
Labour spent the most amount of cash on Google adverts at £16 million, while TikTok spend ramped up in the final three months of the year to £259,102 in December. The central government didn’t spend any money on advertising on X. Presumably over its hatred of Elon Musk…

Paymaster-General Nick Thomas-Symonds insists “Digital and social media channels enable us to reach audiences more cost-effectively, delivering better value from communications budgets.” Right…
Speaking to Sky News off the back of Rachel Reeves’ Air Passenger Duty hike, Ryanair chief executive Michael O’Leary said:
“Labour is dependent on those Red Wall seats, and yet every move she makes poisons economic growth and damages the UK’s recovery… it’s the Chancellor who stumbles from policy misstep to policy misstep… I think her policy decisions are incredibly stupid.”