Young Britons are breaking up with the mainstream media. A new Grayling Media/More in Common poll finds young Britons now trust AI, influencers and podcasters more than newspapers or the BBC. The new generation for new media…
Nearly half of Gen Z say they trust on online creators, YouTubers and podcasters more than legacy media outlets, while 48% say they use AI tools to get their news, more than double the number who read newspapers (22%). Only 40% of the public overall trust journalists at major outlets….
Luke Tryl, Executive Director of More in Common, said:
“Britons are searching for truth in very different places. For many older people, that means local radio and television news, while younger generations are drawn to social media, AI chatbots and podcasters. Young people’s instinct to look outside the mainstream for information helps explain not just their media habits, but their politics too, as young people turn away from established parties and towards new movements, from independent candidates to Jeremy Corbyn’s new party.”
Old media can’t outpace the rise of the new. Sign up here to join it…
Heather Blundell, Grayling’s UK CEO, said:
“The democratisation of media has made everyone a journalist, including those who spread outright falsehoods, which means anyone can now find their chosen version of the ‘truth’. If you want to believe that a company or brand is evil, you will find a news source to confirm it.”
The report also finds most Britons (56%) believe that there is no single truth about events in the world, rising to 66% for Green Party voters. No surprise there…
Only 35% believe there’s such a thing as objective facts. AI tools (48%) more than twice as often as newspapers (22%). Daily AI usage for information now matches newspaper usage nationwide (11% vs 12%). The reign of the dead tree press is over…
Shadow national security minister Alicia Kearns told Times Radio she would have put a precondition on a China trip if she were PM:
“I would have put a precondition that I was not going to go if I was prime minister, unless Jimmy Lai was coming home with me. I would also put a precondition in the six months leading up to the visit that I wanted a reduction in hostile acts against our country. But that’s not what we saw. And actually, in contrast, what we saw was clearly the Chinese Communist Party did put a precondition, which was that the new embassy in London had to be signed off. So why is it okay for China to set preconditions and to make very clear red lines about what they require for a visit, but we go without having put any ourselves?”