There is egg on faces at the Daily Mail after the new strategic social team accidentally invited notorious band Kneecap to collaborate. Remember them?
The email begins: “We’ve just launched a bold new strategy at Daily Mail socials and would love Knee Cap to be part of it.” It gets worse…
“We’d love to feature the men, to craft bespoke content to engage audiences in a way that feels premium, personality-led, and positively promotional. We want to give them the platform to talk about what they’re passionate to talk about, whether that be their new album or even just to chat about bird watching if that’s the bands jam!”
The terror case against one band member was dropped last month after a procedural error from the government. The Dail Mail has gone hard on reporting against Kneecap. One headline reads: “‘Anti-British’ balaclava-clad rap group Kneecap are referred to counter-terror police after telling fans to ‘kill your MP’ – as Irish band rails against its critics”…
The faux pas comes from the just-formed ‘dmgmedia’ influencer marketing project to “define the next generation of news and entertainment for young audiences by fusing the journalistic credibility of Daily Mail with the speed, originality, and creativity of Gen Z social.” Not the best start…
A media source tells Guido “the invite has caused a meltdown at Mail HQ.” Especially after Kneecap publicly mocked them for it…
Speaking to Sky News off the back of Rachel Reeves’ Air Passenger Duty hike, Ryanair chief executive Michael O’Leary said:
“Labour is dependent on those Red Wall seats, and yet every move she makes poisons economic growth and damages the UK’s recovery… it’s the Chancellor who stumbles from policy misstep to policy misstep… I think her policy decisions are incredibly stupid.”