Yesterday, Reform unveiled their Reform FC shirts. 1,000 sold out in the first hour. In 24 hours, 5,000 shirts have gone, including 703 signed by Nigel Farage. Not bad for a kickoff…
A standard shirt costs £39.99, while the Farage-signed edition, which is made to order, sells for £99.99. That adds up to nearly £260,000 in a single day…

Guido is told more shirts will hit the website later today, with signatures from other Reform figures potentially up for grabs. The transfer window will reopen…
Sarah Pochin at Reform Scotland’s manifesto launch event: “I really wanted to come on in a Reform tartan burka, but apparently I wasn’t allowed… One day let’s do one of these events not live-streamed. We’ll do all the naughty stuff…”