Co-conspirators will remember Ed Davey’s toe-curling video dancing his way through a plea to “Buy British” and declaring the LibDems would “not take Trump’s tariffs lying down.” The party even launched a “Buy British” campaign calling for a “Made in Britain” logo for British businesses from “clothes brands to local jam and cidermakers”…
So imagine Guido’s surprise when browsing the LibDem merch store, only to discover their very own branded clothing isn’t quite as red, white and blue as Ed’s campaign suggests. The party’s official supplier of branded Liberal Democrat campaign materials, “Liberal Democrat Image”, sells clothes made by Fruit of the Loom – a distinctly American company that outsources most of its manufacturing to Morocco. No “Made in Britain” logo here…

For a mere £27.40, you too can proudly don a mustard yellow LibDem sweatshirt – foreign-made and foreign-supplied. Sew much for fashioning a future that’s stitched together at home…
Sarah Pochin at Reform Scotland’s manifesto launch event: “I really wanted to come on in a Reform tartan burka, but apparently I wasn’t allowed… One day let’s do one of these events not live-streamed. We’ll do all the naughty stuff…”