YouGov has just dropped its latest favourability ratings, polling over 2,000 Britons. Rachel Reeves has plunged to her lowest ever score, clocking in at a dire net -48%. Even Labour voters aren’t buying what she’s selling, with 43% viewing her negatively, compared to just 33% positively. Somehow Guido’s not surprised…

Keir Starmer has dropped four points since mid-March to a net -34% rating. Elsewhere, Nigel Farage sits at -38%, Angela Rayner at -29%, and Kemi Badenoch is on -38%, her worst rating yet in her six months as Tory leader. A separate YouGov poll shows just 24% of Britons believe Labour cares about ordinary people. Meanwhile a More in Common poll out today have Reform and Labour neck and neck at 24%, with the Tories coming in third on 23%. The electorate not feeling a lot of love for anyone this Easter…
Speaking to Sky News off the back of Rachel Reeves’ Air Passenger Duty hike, Ryanair chief executive Michael O’Leary said:
“Labour is dependent on those Red Wall seats, and yet every move she makes poisons economic growth and damages the UK’s recovery… it’s the Chancellor who stumbles from policy misstep to policy misstep… I think her policy decisions are incredibly stupid.”