After the ridicule over DESNZ hiring fashion model Daisy Lowe to promote heat pumps by draping herself over them in a castle the department has started posting content for its campaign. In a new shot Lowe dons a skirt styled on a cage with a heat pump while holding a croquet mallet…
DESNZ has produced a swish video with behind the scenes footage of its shoot with the model at Muncaster Castle – itself an interesting use of taxpayer money. It has managed an astonishing 8 views per day…
The department says it has one heat pump campaign which is going out “low/no cost channels and paid media.” It is curiously refusing to say how much it paid Lowe…
Apparently releasing Lowe’s bill would expose “commercially sensitive information received from contracted agencies (3rd Party Marketing Agencies). The commercial sensitivities mean that on this occasion we consider that the public interest would not be served by its release.” That is a usual method to avoid releasing information. Time will tell whether Brits rush to the shops to pick up their £6,000 (post-subsidy) pump after this caper…
Tom Baldwin, author of Starmer’s hagiography, spoke to Times Radio:
Tom Baldwin: “I think he’d like to do something. He’s very dutiful and driven by service. That’s why he came into politics. I think that’s characterised his time as prime minister. He hasn’t always sought popularity or been good at being popular. But I think he has some of the necessary qualities that we actually do want in a prime minister. That resilience, that relentlessness, that ability to carry the weight and the job really does weigh very heavily on people and he carries that weight very, very well.”
Jo Coburn: “NATO Secretary-General?”
Tom Baldwin: “I think that’s something that he would be interested in. I think it probably requires Andy Burnham’s government to support him in that and these are some of the questions which Andy Burnham has to resolve quite quickly.”