Labour’s in free-fall over the Alli donations scandal, Number 10 is a circus (already forced to bin Sue Gray as Chief of Staff), and their new policies are sinking like a lead balloon. One would think CCHQ’s job attacking the government was easy. Yet somehow, they still manage to miss the mark…

Over the weekend, CCHQ decided to take a shot at the Winter Fuel Allowance cut, a policy that seems universally unpopular. They rolled out a video showcasing pensioners set to lose their allowance. Except instead of tugging at the nation’s heartstrings, the footage shows these ‘poor’ pensioners living in spacious homes – more comfortable than what many people, especially the young, can afford. They hardly appear to be hard-done-by little old folks shivering in the cold. One even appears to be wearing a solid gold Rolex…

This winter, pensioners will have to choose between heating and eating.

And that’s on Keir Starmer. pic.twitter.com/JMrqLyXtD8

— Conservatives (@Conservatives) October 4, 2024

Clearly Guido isn’t the only one who thought this was a little tone-deaf. In three days, the post got 20 million views, and only one thousand likes. Possibly the worst  ratio in X history…