All four candidates have been desperately trying to win over the members with all sorts of shiny merch. Tom had Tugend-TAN, Kemi had “There’s no BAD in Badenoch” mugs (whatever that means), and Cleverly had “power to the members” portable chargers. Jenrick stuck to the simple baseball cap with the words: “We Want Bobby J” written on it. If only he knew what that meant…
Turns out those fans wearing the hats are asking for a little more than they may have bargained for. Bobby J is actually slang for something else, according to Urban Dictionary:

Maybe his team should have done a little more research before making the caps the flagship merch of the campaign. Or perhaps they did…
Lord Khan in the Telegraph: “I hope, and I say this in a non-pompous way, that the public service I do will bring rewards in this world and the hereafter,” he says. “I’m hoping the work I do is earning me Brownie points.”