All four candidates have been desperately trying to win over the members with all sorts of shiny merch. Tom had Tugend-TAN, Kemi had “There’s no BAD in Badenoch” mugs (whatever that means), and Cleverly had “power to the members” portable chargers. Jenrick stuck to the simple baseball cap with the words: “We Want Bobby J” written on it. If only he knew what that meant…
Turns out those fans wearing the hats are asking for a little more than they may have bargained for. Bobby J is actually slang for something else, according to Urban Dictionary:

Maybe his team should have done a little more research before making the caps the flagship merch of the campaign. Or perhaps they did…
Speaking at his speech on how to achieve “progressive capitalism” Wes Streeting fired a dig and Andy Burnham:
“Bond markets are not bond villains and fiscal rules matter.”