The Tories have sent a note emailed to Tory MPs, candidates and campaign staff for the campaign. Motto: “CLEAR PLAN. BOLD ACTION. SECURE FUTURE.”

Some questions and answers are presented first.

“Q: Why are we having an election?

Inflation has returned to its normal level and the economy is turning a corner.
Now the public should choose who has the clear plan and can deliver the bold action needed to secure a better long-term future for our country and our children, in an increasingly unstable and uncertain world.

Q: What is this election about?

The world is more dangerous than it has been since the end of the Cold War. Putin’s Russia is waging a brutal war in Ukraine; in the Middle East, the forces of Islamist extremism threaten regional and global stability; and China is seeking to dominate the 21st century by stealing a lead in technology. Uncertain times call for a clear plan and bold action to chart a course to a secure future. So this election is about who has the clear plan and is willing and able to take the bold action that the UK needs to secure its future in an uncertain world.”

MPs and activists are expected to tell people that “Rishi Sunak is making progress” and that the “ship is steadier” than before, what with:

• Inflation down from 11% to 2.3% and returned to the lowest level since 2021.
• Economy growing and we have the joint fastest growth in the G7 in this quarter.
• Rwanda Act passed, getting the planes ready.
• Meaning we can cut NICs a double tax on work from 12% to 8%, saving the average worker £900 a year.

Tories are told to promise “a future where we are safe, secure, and prosperous” along with some vague platitudes like: “If you work hard and play by the rules, you will get ahead.” Inspirational…

Sunak’s achievements to boast are listed:

• Furlough.
• HS2 cancellation.
• “Persisted” with Rwanda.
• Banning smoking.
• Moving to 2.5% defence spending.
• Incentive-based welfare reforms.
• Net Zero rollback.
• Cutting National Insurance.

Of course there are attacks on Starmer to finish: “16 relaunches and his leadership pledge card already torn up… refused to stand up to Corbyn, dictated to by Angela Rayner and the unions over their French-style laws, and over eighty-eight u-turns.” On top of that “you can’t trust him not to increase your taxes, raid your pension, bring ULEZ and road pricing to your local area, and burden your children with increased borrowing.” Tories are convinced that fear is the only way through this. Will it be enough?