It is Earth Day and Guido is reminded of all the posturing big firms have done to spin their green credentials. Branson’s non-existent $3 billion pledge to tackle climate change, businesses jetting their executives to COP28 in Dubai to sign a letter telling governments to spend more taxpayer cash on net zero. Luxury fashion brand Burberry managed to come up with something called “climate positivity“, including reaching “near zero” and was duly named “Climate Leader” in the “Finance for the Future Awards” in 2021. Burberry loves Earth Day. How disappointing, then, for Guido to see the company’s swanky Westminster office with its lights on full blaze as he walked past at 4:00 a.m. recently. The climate-obsessed company must know that lighting accounts for 40% of an office’s electricity costs. How many Burberry staff does it take to turn off a lightbulb?