Advertising Watchdog Rules ULEZ Ads “Misleading” and “Unsubstantiated” mdi-fullscreen

For once, the Advertising Standards Authority has made a sound decision. They ruled last night that Sadiq Khan and his TfL misled Londoners with some claims about the benefits of the ULEZ, flouting the rules three times via radio and newspaper adverts. These claims made by Khan are not the whole truth: “One of London’s most polluted spots is inside your car,” “most air pollution deaths occur in Outer London,” and overstating ULEZ’s impact that it resulted in “almost a halving of levels of nitrogen dioxide”. Guido could have told you that months ago…

Here’s one advert to watch out for – don’t be fooled by Khan’s propaganda:

While ASA ruled these ads were “misleading” and “unsubstantiated”, the ads are not banned from future use, though TfL’s future Ulez ads will have to include the data sources for claims on its effectiveness.

City Hall Conservatives Tony Devenish said:

Sadiq Khan and TfL have been caught out making misleading and unsubstantiated claims about the benefits of ULEZ to Londoners. This shouldn’t surprise anyone. Sadiq Khan’s own report said the ULEZ expansion would do little to tackle air pollution. Sadiq Khan has a history of making misleading and false claims. Afterall, he told us he wouldn’t expand ULEZ to outer London but then did exactly that. Sadiq Khan can’t be trusted. He doesn’t deserve another four years as mayor. Eight years is more than enough.

Just more hot air from Khan exaggerating the benefits of his money-grabbing scheme…

Update: 

Susan Hall tells Guido:

“It is shameful that Sadiq Khan has consistently misled Londoners about his ULEZ expansion. It is nothing but a tax grab which only has a negligible effect on air quality. We know his staff leant on scientists to change their findings and he is taking hundreds of millions from the poorest Londoners. I will scrap the ULEZ expansion on day one of my Mayoralty, no ifs no buts.”

mdi-tag-outline Advertising Standards Authority ULEZ
mdi-account-multiple-outline Sadiq Khan
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