Audiences Switch Off BBC in Favour of Online Streaming mdi-fullscreen

Ofcom have published their latest annual report into TV viewing habits, and it confirms what everyone – including the BBC – already knows about the licence fee model: it’s outdated. Broadcast TV’s weekly reach had its biggest ever annual drop, falling from 83% to 79%. Meanwhile, viewing of broadcast TV fell by 12%. This decline was greatest amongst young audiences, where viewing dropped by 21%, yet even the “core” 64+ audience is switching from broadcast to streaming. Over 64s watched 8% less broadcast TV, as subscriptions to Disney+ rose from 7% to 12%…

While commercial TV revenues did rise, this was driven by online video, where revenue rose by 4.5%; Public Service Broadcasters saw their revenues fall by 1.8%. BBC One saw its weekly reach fall by 12% on 2017 as all BBC portfolio channels, combined with BBC Two, failed to reach even half of audiences. Streaming Video on Demand increased 21.5% year-on-year. A subscription-based BBC funding model can’t come soon enough…

Co-conspirators can read Ofcom’s full report below:

mdi-tag-outline BBC Ofcom
mdi-account-multiple-outline Tim Davie
mdi-timer August 3 2023 @ 13:37 mdi-share-variant mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-printer
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