Stationery giant Paperchase has fallen into administration today, having failed to find a buyer for its 106 shops across the country. Tesco is only buying the brand and intellectual property, leaving 800 or so jobs at risk.

Guido’s old enough to remember when Paperchase faced a vicious backlash from angry customers in 2017, after bowing to pressure from anti-press freedom cranks not to advertise in the Daily Mail. At the time, one Owen Jones declared it “another victory against hatred”, and claimed the reaction was evidence of “a rightwing press lashing out from its death spiral”…

Today MailOnline reports on the death spiral of Paperchase, and the Daily Mail continues to sell millions of copies per year. As always: go woke, go broke…