Tory Voters Describe Rishi as “Rich and “Out of Touch”, are “Unsure” Yet Trusting of Liz

Lord Ashcroft has published yet more polling data on the Tory leadership race, which once again shows Liz comfortably ahead amongst Tory voters. 38% of those who voted Conservative in 2019 back her over Rishi at 29%. Another third were undecided. Of the 10,000 polled in total, however, both Rishi and Liz were beaten by Starmer head-to-head…

Starmer’s lead here against Truss can be explained by name recognition. As other recent polling has showed, the more the public sees of Liz, the more they warm to her.

Arguably the most revealing part of Ashcroft’s data is the word cloud of 2019 Tory voters’ views on the candidates: the most common words used to describe Rishi were “rich”, “out of touch”, “economy”, “dishonest”, and “backstabber”. For Liz, “unsure” was by far the most common, followed by “trustworthy”, “strong”, “capable”, “bland”, and “boring”. Ashcroft himself notes:

“Those with the most positive things to say about Truss – such as “down to earth”, “trustworthy”, “capable” and “strong” were to be found close to peak support for the Tories. Positive responses for Sunak – such as “competent”, “clever” and “trustworthy” – were to be found further from the epicentre of the Conservative vote, further towards liberal territory and more removed from the strongly Brexit-supporting quadrant of the map, where words like “snake”, “backstabber” and “typical politician” were more likely to be found.”

So much for Rishi’s star power in the Red Wall, then…

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mdi-account-multiple-outline Liz Truss Lord Ashcroft Rishi Sunak
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