Shameless Alexander Nix Suing Cambridge Analytica’s Shareholders After Bankrupting Firm

You don’t have to be Carole Cadwalladr to remember Cambridge Analytica and its questionable use of 87 million individuals’ Facebook data in the 2016 US presidential election. Cambridge Analytica was part of the SCL group of companies bought by Emerdata Limited in January 2018. Cambridge Analytica’s former CEO, Alexander Nix, was caught in a Channel 4 sting boasting about entrapping political opponents with prostitutes and blackmailing them:

Days later, the Information Commissioner’s Office’s shiny jacketed staff raided the SCL group offices in London and the SCL companies filed for bankruptcy protection weeks later. They are now in liquidation.

Not content with losing Emerdata’s investors millions of dollars, Nix had first made sure he was paid $8.775m by Emerdata before the SCL group collapsed. Nix admitted his blame for the failure of the SCL group and he was subsequently banned from acting as a director for 7 years.

Now Nix has resurfaced. In a true display of a sense of entitlement that can only come from an Old Etonian, Nix has sued Emerdata for a further $10 million plus that he has claims he is owed by the company whose subsidiaries he acknowledged to the Directors’ Disqualification Unit his actions destroyed.  Guido suspects that Nix will soon to live to regret this chutzpah. Get your popcorn ready.

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