Woke Owners Ask Express Hacks How They Feel About “Karl Marx Brand” mdi-fullscreen

As we reported last week, Reach, the renamed Trinity Mirror group which now owns the Express, is holding a “brand review” of the Express conducted by a consulting company.¬†They have done a second round of consultations with a selected group including most of the senior staff of the Express.

Exercise 7 asked bemused Express hacks to evaluate a series of figures and brands with the questions:

  • What can we learn from these brands/leaders?
  • What is each one fighting for and against?
  • How can that apply to The Express?

One of the brands/leaders was Karl Marx. Perhaps they plan to replace the Crusader with Karl?

mdi-tag-outline Express Reach
mdi-account-multiple-outline Karl Marx
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