As we reported last week, Reach, the renamed Trinity Mirror group which now owns the Express, is holding a “brand review” of the Express conducted by a consulting company. They have done a second round of consultations with a selected group including most of the senior staff of the Express.
Exercise 7 asked bemused Express hacks to evaluate a series of figures and brands with the questions:
One of the brands/leaders was Karl Marx. Perhaps they plan to replace the Crusader with Karl?