People’s Vote Campaign Rebrands Again

The People’s Vote campaign is back from the dead, following its complete collapse in November last year. It is now going by the name of ‘Democracy Unleashed’. The People’s Vote campaign was itself a rebranding of Open Britain, which in turn was a rebranding of the official Remain campaign. The same organisation holding the same valuable data changing its clothes yet again. Guido has compiled a timeline…

  • 12 October 2015 – Britain Stronger in Europe (BSE) campaign founded.
  • 15 April 2016 – BSE receives designation. Official campaign begins.
  • 23 June 2016 – BSE loses the EU Referendum by 1,269,501 votes.
  • 25 August 2016 BSE changes name to Open Britain.
  • 26 July 2018 – Open Britain changes name to People’s Vote.
  • 23 May 2019 – Parties endorsing a ‘People’s Vote’ lose EU Parliamentary elections.
  • 9 July 2019 – Labour changes Brexit position to back a ‘People’s Vote’.
  • November 2019 – People’s Vote campaign collapses.
  • 13 December 2019 – People’s Vote campaign shuts down.
  • 17 June 2020 – People’s Vote campaign changes name to ‘Democracy Unleashed’.

Last week, Sheridan Parker resigned as the sole Director of People’s Vote Limited, and was replaced by Christopher Clayton. A very powerful dataset looks to be gearing back up again in British politics. Personally, Guido prefers Comedy Unleashed…

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