Social media will play a key role in the Labour Leadership election. It is set to be much more important amongst the politically engaged Labour selectorate than it was during the General Election. This is one of the few kinds of election where Twitter might actually make a difference.
Guido has crunched the numbers on social media and found that surprisingly Momentum’s pick of Rebecca Long-Bailey is lagging behind most of her rivals. With the second smallest Twitter following, third-lowest Facebook following, and no Instagram account to boot, she has a long way to go to catch up…
Guido will keep an eye on how much these dials shift as the race develops…