Staying on message during an election is the single most important part of any media strategy. It appears Labour have made this job considerably more difficult for them by not actually agreeing a line to take on whether they wanted this election in the first place, and whether they were responsible for it happening. Guido reckons the answer’s fairly obvious in the eyes of the public…

Appearing on GMB, Jon Trickett proudly boasted it was “us that triggered [the general election]”. However earlier this morning on Kay Burley, McDonnell implied Labour had been bounced into it by the Lib Dems and SNP, saying “it was the only choice we had”. Very kind of Labour to set the tone of their campaign so early on…